28/05/2017

英国论文代写:消费心理

英国论文代写:消费心理

它表示购买一些东西的行动,特别是昂贵的物品,不能被认为是个人生活的必需品。这些购买是以社会人士的方式观察和观察个人的强烈社会经济身份。

在心理上,一个人的炫耀性消费不仅依赖于消费的实际水平,但也取决于程度在这些支出完成(Dittmar,2008)。这是与人们的行为,他们显示了他们的巨大财富和身份的懒惰的来源,花费大部分时间在实践豪华活动,并花费大量的时间来消费奢侈品和服务。

因此,这一理论有助于解释消费者社会的心理机制。每个变体提供了互补的细节的解释是来自一个人的社会学命题的身份在社会(凡勃伦,2009)。此外,这一理论有助于在社会地位上获得优越地位的荣誉。

符号消费理论

符号消费理论,也被称为象征交换有助于代表一个相关的概念,对资本主义的概念崩溃的理解马克思的预测(Baudrillard,2006)。这一理论与马克思在价值利用中的概念以及价值交换有着巨大的联系,为当代消费者提供了一个解释。

产品的购买具有一种价值的象征,包括其权力和地位,与身份的发展有着密切的关系。从鲍德里亚的知觉对象被消耗,可被看作是一种社会的深入渗透的迹象(Baudrillard,2006)。社会达到的程度是指消费的层次和程度,即维持整个生命。每一种商品都具有符号的价值,这似乎与货币价值和效用黯然失色。

英国论文代写:消费心理

It denotes the action to purchase a number of things, particularly expensive items that cannot be considered as the necessity for the life of an individual. These purchases are displayed in a manner that people in the society notice and observe the strong socio- economic identity of an individual.

In the psychological sense, the conspicuous consumption of an individual is not only dependent on the real level of spending, but is also depending upon the degree at which these spending are done (Dittmar, 2008). This has been linked with the behaviours of people that they display their great wealth and identity by the sources of idleness that expend majority of the time in practicing luxurious activities, and spend a lot of time for consumption of luxurious items and services.

Hence, this theory helps in explaining the mechanics of a customer society in terms of psychology. The interpretation of each and every variant and providing a complementary detail is drafted from the sociological proposition of an individual towards identity within the society (Veblen, 2009). Also, this theory helps in deriving the honour of having a superior position in terms of status in the society.

Theory of Symbol Consumption

The theory of symbolic consumption, also referred to as symbolic exchange helps in representing a relevant concept in order to understand the prediction of Marx with respect to collapse in the concept of capitalism (Baudrillard, 2006). This theory has a huge link with the concepts of Marx in the utilization of value along with an exchange of value that provides an explanation of the present society oriented by consumers.

The purchases of products take on a value of symbol that consists of their power as well as status in the society having a close relation with the development of identity. From the perception of Baudrillard, the objects being consumed can be considered as a sign of thorough infiltration of the society (Baudrillard, 2006). The point at which the society has reached is where the level and degree of consumption is to lay on holding the entire life. Each and every commodity is laid with the value of symbol, which seems to be having eclipsed with monetary values and utility.

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