英国论文代写:消费者群体

02 4月 英国论文代写:消费者群体

英国论文代写:消费者群体

根据一般的观点,消费者行为可以被称为研究个人或消费者群体根据他们的需要选择,购买,使用和处理想法的产品和服务的方式(Schiffman等,2013)。现代消费者的消费行为与以往的消费行为不同,这是事实。值得一提的是,不同产品或服务行业的商业组织的整合营销和信息广告策略显着改变了消费者行为和消费者购买决策过程。在不同的时期,不同的产品和服务行业的消费者行为发生了革命性的变化,如整合营销活动,基于信息的广告,基于互联网的营销,为客户提供的在线产品研究选项,提高产品认知度,提高健康意识和环境意识等(Solomon等,2013)。因此,消费者行为被描述为一种学习行为,因为现代消费者已经根据过去不同时期收集的各种经验,学习了更多的有意识的和有重点的购买决策过程。为了证明消费者行为是一种学习行为,我们制定了以下研究报告。这项研究将揭示不同的理论观点和广告示例,这些示例改变了消费者行为和他们在不同时期的购买决策过程。

英国论文代写:消费者群体

根据Lantos(2015),消费者行为可以被定义为人们根据个人需求购买产品或服务的行动和决策过程。 另一方面,科恩等人。 (2014)将消费者行为定义为基于从事评估,购买,使用和处置产品或服务的心理和身体活动的人的决策过程。 Gunter和Furnham(2014)认为消费者行为是跨学科社会科学的一个研究,它集成了消费者心理学,社会学,市场营销学,行为经济学和民族志等元素。

英国论文代写:消费者群体

According to general perspective, consumer behaviour could be referred as the study of the ways in which individuals or group of consumers select, purchase, use and dispose products and services of ideas according to their need (Schiffman et al., 2013). It is a fact that consumer behaviour of modern generation consumers is different from consumer behaviour in past generations. It should be mentioned that integrated marketing and information based advertising strategies of business organisations in different product or service industry have remarkably changed the consumer behaviour and consumer buying decision making process a well.There are several significant factors that have revolutionised consumer behaviour in different product and service industry over different periods of time, such as integrated marketing activities, information based advertisements, internet based marketing, online product research options for customers, increasing product awareness, increasing health awareness and environmental awareness etc. (Solomon et al., 2013). Hence, consumer behaviour is described as a learned behaviour because modern generation consumers have learned more conscious and focused buying decision making process depending on various experiences gathered over different periods of time in past. The following study has been developed for justifying this statement that consumer behaviour is a learned behaviour. The study will shed light on different theoretical perspectives and advertisement examples that have changed consumer behaviour and their buying decision making process over different periods of time.

英国论文代写:消费者群体

According to Lantos (2015), consumer behaviour could be defined actions and decision making process of people for purchasing products or services according to their personal requirements. On the other hand, Cohen et al. (2014) defined consumer behaviour as decision making process of people based on their psychology and physical activities which are engaged for evaluating, purchasing, using and disposing products or services. Gunter and Furnham (2014) argued that consumer behaviour is a study of interdisciplinary social science which integrates elements like consumer psychology, sociology, marketing, behavioural economics and ethnography etc.