assignment代写-沃尔玛营销目标规划

22 7月 assignment代写-沃尔玛营销目标规划

assignment代写-沃尔玛营销目标规划

对于沃尔玛的大规模营销活动,人力资源部门、营销部门和供应链部门必须通力合作,以实现公司的整体营销目标。为了确保保持最低的价格和公司保持广泛的股票投资组合,供应链部门和商店管理团队必须合作,以保持有关股票的最新信息。对于关系营销,公司的市场部、执行管理层和公关团队需要保持沟通。这也需要财务部门的支持,因为他们将参与提供必要的资金来开展所有的关系营销活动。公司的财务部门也将直接参与支持营销活动。沃尔玛是一个保持低利润率的组织。这使得公司的预算受到限制,因此营销部门和财务部门需要有效的协作来释放资源。沃尔玛的营销计划将作为一个三年的运营计划执行,其中一些活动将定期进行,而另一些活动将偶尔进行。营销预算将由美国公司的营销团队、人力资源团队、门店管理人员和管理层共同制定。
公司在这三年中所进行的所有营销活动的粗略预算为4亿美元。本预算将根据沃尔玛为实现营销目标而开展的各项活动的优先次序,分摊到未来三年的各项活动中。以下是将在三年的营销计划中进行的各项活动的预算分解。大部分预算将用于员工培训计划和大城市的商店改造,在美国各地建立新的小型便利店,以及社会活动和代言,以提升公司的社会责任形象。有许多因素可以作为有效执行营销计划的障碍。这些包括企业的外部环境,如法律、技术和社会问题。组织文化障碍,团队执行营销计划的行为障碍。认知障碍的表现形式是缺乏技能和知识。缺乏资源是阻碍营销计划实施的另一个障碍(Luther, 2011)。

assignment代写-沃尔玛营销目标规划

For the mass marketing activities at Walmart, the HR department, the marketing department, and the supply chain department will have to collaborate to achieve the overall marketing objectives of the company. For ensuring that the lowest prices are maintained and the company maintains a wide portfolio of stocks, the supply chain department and the store management team will have to collaborate to keep up to date information regarding the stocks. For the relationship marketing, the marketing department, the executive management and the PR team of the company will need to maintain communication. This would also require support from the finance department as they will be involved in providing the necessary funds to carry out all the relationship marketing activities. The finance department of the company will also be directly involved in supporting the marketing activities. Walmart is an organization that maintains low profit margin. This makes the company to work with a constrained budget, and thus the marketing department and the finance department needs effective collaboration to release the resources.The marketing plan for Walmart will be carried out as a three year operational plan where some of the activities will be performed regularly while others will be carried out occasionally.The marketing budget will be planned by collaboration between the marketing teams, the HR team, the store manages and the executive level management of the company in USA.
A rough estimated budget for all the marketing activities carried out by the company during the three years will be 400 million dollars. This budget will be apportioned over the activities to be carried out over the three years, according to the priority of the activities for achieving the marketing objectives of the Walmart. The following is a breakup of the budgeting of various activities that will be carried out over the three years marketing plan.Most of the budget will be allocated to employee training programs and stores remodeling in large cities, for setting up new small convenience stores throughout USA, and for social events and endorsements to promote a socially responsible image for the company.There are various factors that can contribute as barriers towards the effective implementation of a marketing plan. These includes the external environment of the business such as legal, technological and social issues. The organizational cultural barriers, the behavioral barriers of team involved in implementing the marketing plan. The cognitive barriers in the form of lack of skills and knowledge. Lack of resources is another barrier that impedes in implementing the marketing plan (Luther, 2011).

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