本文主要講的是品牌產品對消費者的定位，購買該產品的消費者期望該產品能提高他們的聲譽。利用產品固有的品牌形象進行產品銷售(Rogers， & Lee, 2016)。品牌個性就是要把產品賣給社會上的高端消費者，消費者從中受益。 Apple watch是一款以人為本的產品設計。願意為高質量和美觀的設計支付溢價的消費者是產品的主要市場基礎(Schiffma et al.， 2013)。這款手錶的價格在299美元到17000美元之間。甚至還有可以定制的金克拉設計。蘋果瞄準了願意為產品支付高價的年輕消費者。它主要通過在線渠道和獨家零售店銷售(Schiffma et al.， 2013)。本篇幫寫論文文章由英國論文人EducationRen教育網整理，供大家參考閱讀。
The consumers who buy this product expect the product to enhance their prestige. Inherent brand image of the product is used to make sales of the product(Rogers, & Lee, 2016). The brand personality is about selling products to the premium consumers in the community and the consumers benefit from this aspect. The Apple watch has been developed as a people-driven product design. Consumers willing to pay premium prices for high quality and aesthetically pleasing design is the primary market base for the product (Schiffma et al., 2013)..This watch’s price ranges between 299 USD to 17,000 USD. There are even gold carat designs that can be custom made. Apple targets the luxury market young consumer who is willing to pay premium pricing for the products. It is sold most through online channels and in exclusive retail stores (Schiffma et al., 2013).
Exact benefits that the consumers expect from this product is that they want prestige of ownership, functionality, visually pleasing product that also enhances the features of the product.
To understand about the relevance of the Apple product it is important to understand about the dynamics of the value proposition of the product. The value proposition of the Apple product is staying connected with friends and family using newer technology for the product. The consumers like a product that enables portability, adaptability and is also aesthetically beautiful (Schiffma et al., 2013). iWatch was created so that the users of the iphone are less dependent on the mobile phone. Apple iwatch products are targeted for the demography that already owns the product. The targeted consumers are young, athletic and this product is designed to serve this community. This product has been created in order to serve as an addendum. Majority of the statistics indicate the same. It has been found that every 1 in 4 people have bought the product because their peers own the product. Apple users are most like likely belong to the affluent than others (Schiffma et al., 2013). On release of the product, within a span of six weeks more than 3500 apps were created exclusively for the Apple iWatch.
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