幫寫論文-現有的競爭

16 7月 幫寫論文-現有的競爭

幫寫論文-現有的競爭
在非酒精飲料的背景下,如該公司正在計劃的新鮮果汁,可以看出,該公司的議價能力可能很低。澳大利亞有很多初榨飲料,從軟飲料、新鮮果汁到茶和能量飲料(Guthrie et al, 2008)。這是一個每時每刻都有新趨勢和新口味出現的行業,因此就成本而言,公司製定某種形式的競爭性定價是非常必要的。價格會隨著行業的發展而變化。就改變消費者的偏好而言,公司遵循一些新的果汁生產策略是至關重要的,比如將新鮮果汁和中草藥結合起來,以提高其議價能力。這裡買家的議價能力很強,因為買家有更多的選擇。在這種背景下,可以這樣說,惠普必須制定戰略,以增加忠誠度因素。在一個競爭激烈的行業中,消費者可以很容易地在他們購買產品的公司之間切換,公司有必要讓消費者很難離開他們(Porter & Kramer 2002)。
然而,一個相反的論點是,消費者可以在他們使用的飲料類型之間任意切換,他們可以從軟飲料切換到果汁飲料,反之亦然。對這一觀點的反駁是,惠普一直保持著良好的銷售業績。只有在重複消費者的背景下,公司才會面臨消費者比例的下降,因此惠普應該嘗試改進客戶忠誠度策略,以便與現有消費者建立聯繫,並改善與這些重複消費者之間的關係。回頭客對任何公司來說都是一個重要的優勢,惠普必須確保留住回頭客。澳大利亞的鮮果汁市場地理位置很好。果汁市場整體上更注重25%的水果濃縮飲料,而鮮果汁通常更多的是在餐廳和酒店部門。已經確定,顧客正在接近現有的果汁銷售點。因此,惠普的競爭已經存在於地方層面。

幫寫論文-現有的競爭

In the context of non-alcoholic drinks such as that of the fresh fruit juices that the company is planning for it can be seen that the bargaining power of the company could be low. There are many virgin drinks available in Australia, from soft drinks, fresh fruit juices to tea and energy drinks (Guthrie et al, 2008). This is a sector where there are newer trends and flavours coming up every minute and hence it terms of cost it is extremely necessary for the company to come up with some form of competitive pricing. The prices will follow the trend of the industry. In terms of changing consumer preferences, it is hence critical that the company follow some (1) a New Juice making strategy such as the combination of fresh fruit juices and Chinese herbs that it plans in order to increase its bargaining power.The bargaining power of buyers are high here, as buyers have more options to choose from. In this context, the argument can be made that HP has to strategize such that it increases loyalty factor. In an industry where there is heavy competition and where a consumer can switch between the company they are buying their products from in an easy way it is necessary for the company to make it difficult for the consumer to walk away from them (Porter & Kramer 2002).
However, a counter argument that can be made is that consumers could any how switch between the type of drinks they use, they can switch from soft drinks to fruit drinks and vice versa. The rebuttal to this argument is that, HP has had continuously good sales. It is only in the context of repeat consumers that the company is facing a reduction in consumer percentage and hence HP should try improve use (2) a customer loyalty strategy in order to connect with existing consumers and for improving the status with these repeat consumers. Repeat consumers are a significant advantage for any company and HP must ensure to keep its share of repeat consumers. The fresh Juice market in Australia is very well situated. The fruit juice market as a whole focus more on 25 percent fruit concentration drinks, while fresh juices are usually more of the restaurant and hospitality segment. It has already been established that the customers are approaching the existing places where fruit juices are being sold. So competition exists for HP already at the local level too.

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