本篇文章主要讲述高端航空行业消费，实施这一发展战略对组织都有自己的挑战,作为高端航空公司的消费群体没有简单的飞机的主要焦点组织和轻松喷气组织的品牌形象也不合适的或打算创建一个品牌的吸引富裕的人。正因如此，Easy Jet组织若不对组织结构和战略做出重大改变，就无法吸引航空行业的高端消费者群体。这些战略变化的目的将是确保为高端航空行业消费者提供一些优质产品，使该品牌吸引这些消费者。本篇布拉德福德论文代写文章由英国论文人EducationRen教育网整理，供大家参考阅读。
Implementing this growth strategy has its own challenges for the organisation, as the consumer base of premium airline has not been the main focus of Easy Jet organisation and the brand image of Easy Jet organisation is also not of a brand that is suitable or intended to create appeal to affluent group of people. Due to this reason, Easy Jet organisation cannot appeal to the premium consumer segment of airline industry without having to make some significant changes to its organisation structure and strategy. The aim of such strategic changes would be to ensure that there are some premium offerings for the high-class airline industry consumers to make the brand appeal to such consumers.
For the goal of making Easy Jet consumer share reach to premium consumers as well, the organisation needs to make changes in its existing business strategy. One such change would be to make changes to the brand image of Easy jet organisation which can be done by adopting a new marketing methodology. To achieve this goal, it is important for Easy Jet organisation to use its marketing strategy in a clever way to promote Easy Jet as a premium service offering organisation at a reasonable price, rather than the current marketing strategy which promotes Easy jet as a cost-effective airline company. The marketing strategy of the company should make good emphasis on high quality of services and a vast variety of luxury services that are available with the company for the business class consumers of Easy Jet. With such a marketing technique, Easy Jet organisation can influence the higher-class market segment to perceive Easy Jet as an alternative option for their existing premium airline company.
By using this marketing strategy by replacing existing cost-friendly marketing tactic, Easy Jet can get rid of its brand image of affordable airline company in Europe. While this strategy certainly has ability to create some appeal for Easy Jet organisation among the premium airline consumers, it may also disrupt the already present brand image of Easy Jet among its loyal consumer base (Ordóñez de Pablos and Tennyson, 2014). Promoting its services as premium segment services can result in alienating the existing consumer base which comprises of lower-income group of consumers.
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