The latest and very special digital campaign of the company is the fall/winter campaign of the company where the 11 year old son of the founder of Acne studio is seen to break gender norms by wearing women clothes (Complex.com, 2016). The photos are presented in such a way that it looks aesthetic and thereby challenges the traditional gender norms followed. Thus, it is sure that the fans will become more attractive towards the brand and its products as it has come with a unique idea.As seen from Google Trends, the interest of the company has increased a little bit in the last three years. In the year 213, the company has lost its popularity in the market as the popularity score was only 32. However, after that, scenario has changed for Acne Studio as the demand and popularity has also increased. In 2014, it has reached to the peak of 82 and continues to be the same till 2015.
However, as far as the current situation is concerned, it has the score of 72 and can be deemed as quite popular in the market. The expectation of the increment of fashion clothing market by 41% seems to support the improvement in the interest of the brand. As the demand of fashion clothes has increased, Acne Studio has also gained popularity in different markets. Even though, the starting in France was quite low at 25 in 2013, 28 during the beginning of 2014, it has increased to the score of 84 in 2015 and is currently at 100 in terms of popularity. In UK, as well as the performance was not good during 2013 though improved heavily in 2014 and again gone slow in 215. However, as 2016 is progressing, the interest is increasing. The performance of the company is quite moderate in US as it has never stayed below 50, which mean there is a constant requirement of the products.