In the present times, one of the largest and the fastest growing industry is the E-Commerce industry. It provides each and every item right from electronics, fashion, appliances and household items to two wheelers and four wheelers just by the click of the mouse. Therefore, it has become the most important and widely used industry in the present times. Each and every person is more and more interested towards buying products using the online websites. The E-Commerce industry has been so successful that each and every organization is looking to use E-Commerce portal for selling their products. It has been assumed that by the end of 2016, the total sales done through E-commerce will reach $ 1.915 trillion.
E-commerce may be defined as the platform through which the online shopping can be done for different products and services.Because of the growth of the customers’ expectations, the businesses are starting to understand that the overall experience of the customer is no longer than the number of sales, clicks of the website or social media mentions. Other than this, the difference businesses which have the ecommerce platform are required to know what actually prompt the customers to behave in a certain manner. Thus, it can be concluded that E-commerce industry is one of the major industries in the present times. Right from its development, this industry has observed a consistent growth. It is such an industry which has been loved by the customers and has been observing the consistent growth.
In this report, there has been a discussion on the history of E-commerce industry, the different attributes and the size of E-commerce industry. Further, there has been an analysis of the structure of the E-commerce industry and the products of the E-commerce industry, the employee and the customers, the turnover of the industry. Further, the major growth issues in the E-commerce industry has been identified and analyzed. The analysis of the E-commerce industry has been provided in an efficient manner by understanding about the major factors which may be responsible for growth in an E-commerce organization and the factors affecting the E-commerce industry.