Nike Inc., originally founded Phil Knight and Bill Bowerman as Blue Ribbon Sports, is now a multinational organization in America and is the world’s largest designer and manufacturer of sportswear and gears, apparels, footwear, accessories and other services. Across the world, about 47% of the sports market share is owned by Nike. As of 2015, the company earns annual revenue of around US $30.6 Billion (Wikipedia). Headquartered in Beaverton, Oregon the organization has more than 700 retail stores around the world and has offices established in 160 countries apart from US.
Nike has been a successful sports dealer since a long time because of its innovative and creative designs, apt marketing strategies and production capabilities. The primary goal of the company is to emerge as the leader in sports market and to become pilot producer of athletic footwear and fitness products. Adidas and Reebok have been the two strongest competitors in sports industry for Nike.As indicated by Nike, CSR provides them the impetus for their development, advancement and innovation methodology. Across the globe, there are various kind of CSR activities on which Nike is focusing its attention on. Nike is very keen to show their dedication to enhance the working environment for employees and also help improve their economic status in the community.
The organization has a devoted division for carrying out its CSR exercises. According to the sources, this dedicated division for carrying out CSR activities is headed by a Vice President and Nike is the one and the only organization to have such portfolio and the job of VP is to look after the publishing of CSR report of the organization every year. Nike is very optimistic about its CSR arrangements on the grounds that the organization wouldn’t like to face similar circumstances which they confronted in the mid 1990’s, when buyers blacklisted their products because of different assertions on the organization put upon the organization by different NGO’s. Nike approaches CSR not only for a better performance but it’s also innovating for a better world.