Amazon is one of the biggest competitors of this presented business plan. The company not only offers a diverse range of clothing products but all other household items including personal items usage. The company has continued to venture itself in growing markets and this has allowed a good benefit to the company. The company has not yet opened in the region but is planning to open itself within 2017 (Ballantine et al., 2015). This will create a lot of trouble for Australian local retail shops. The company is highly competitive because a lot of people are aware of its brand power.
The company has planned to open centers of distribution within capital based cities across Australia. This will allow the company to deliver products for customers and it will allow customers to select the goods from centers of fulfillment. In New Zealand, as per statistical reports by Google (2015), the customers know the company already as an online book merchant but they are yet to recognize it as a clothing retailer (Bailey et al., 2015; Wang et al., 2016). However, this is a competitive weakness that can be grasped by this new online shopping platform. The entry of Amazon within New Zealand, however, has the ability of hurting various retailers.
Ballentynes fashion central: After Amazon, this is another key competitor of the new online shopping business platform. The company was set up in the year 1972 and since then, it has catered to the needs of many Australians and New Zealanders. The delivery time offered, however, is longer and this is a competitive weakness which can be looked at improving. The competitive strength of this company lies in offering a diverse clothing range offering to its customers (Ballantine et al., 2015). With such diversified options, the company becomes key choice for the customers. This competitor furthermore is crucial for this new start up ecommerce platform because the competitor engages in selling quality based clothes in cheap prices. This can create an issue for new entrants.