本文主要讲竞争对手亚马逊，亚马逊是这个商业计划最大的竞争对手之一。该公司不仅提供各种各样的服装产品，但所有其他家庭用品，包括个人用品的使用。公司继续在不断增长的市场中冒险，这给公司带来了很大的利益。该公司尚未在该地区开业，但计划在2017年开业(百龄坛等，2015年)。这将给澳大利亚当地的零售商店带来很多麻烦。这家公司极具竞争力，因为许多人都知道它的品牌力量。本篇代写文章由英国论文人EducationRen教育网整理，供大家参考阅读。
Amazon is one of the biggest competitors of this presented business plan. The company not only offers a diverse range of clothing products but all other household items including personal items usage. The company has continued to venture itself in growing markets and this has allowed a good benefit to the company. The company has not yet opened in the region but is planning to open itself within 2017 (Ballantine et al., 2015). This will create a lot of trouble for Australian local retail shops. The company is highly competitive because a lot of people are aware of its brand power.
The company has planned to open centers of distribution within capital based cities across Australia. This will allow the company to deliver products for customers and it will allow customers to select the goods from centers of fulfillment. In New Zealand, as per statistical reports by Google (2015), the customers know the company already as an online book merchant but they are yet to recognize it as a clothing retailer (Bailey et al., 2015; Wang et al., 2016). However, this is a competitive weakness that can be grasped by this new online shopping platform. The entry of Amazon within New Zealand, however, has the ability of hurting various retailers.
Ballentynes fashion central: After Amazon, this is another key competitor of the new online shopping business platform. The company was set up in the year 1972 and since then, it has catered to the needs of many Australians and New Zealanders. The delivery time offered, however, is longer and this is a competitive weakness which can be looked at improving. The competitive strength of this company lies in offering a diverse clothing range offering to its customers (Ballantine et al., 2015). With such diversified options, the company becomes key choice for the customers. This competitor furthermore is crucial for this new start up ecommerce platform because the competitor engages in selling quality based clothes in cheap prices. This can create an issue for new entrants.
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