The fashion trends in Australia are different from the European fashion lines. The fashion approach in Australia is more casual, while in Europe, it is more tailored. One of the most significant influences on the Australian fashion in 1930’s was of the Chinese. The Chinese coats and silk embroidered shawls were brought to Australia by the Chinese in 1800’. The cut, colour and choice of cloth of people were highly influenced by the Chinese style. The women in 1930s wore silk and embroidered over blouses and evening coats (Maynard, 2001). These were made of velvet, chiffon and georgette, which were made from the local materials and the colour and cuts of the cloths were influenced from Chinese.
The fashion styles in 1930’s can be considered as modest and sombre. These were some of the key design codes that were used. This fashion style was significantly adopted by the people of Australia and women wore them for the decades. Some of the main fashion codes that remained in the trend for the decades included the tangerine coloured georgette evening coat, tangerine ground velvet and the hem set off by broad bands of the figured black(Goad and McNamara, 2008). Coats and stoles have been the major style trend in 1930’s. The coats in the Australian fashion were mainly influenced by the Egyptian surcoats, Chinese coast and Japanese Kimonos. Asyut was the embroidered cotton coats from Egypt were very popular among the ship passengers, who travelled from Great Britain and Australia from 1900s to the 1930s (Maynard, 2001).
The main focus was placed on the choice of colour and cloth as people of Australia wanted to express ‘greater freedom’. The Australian women knew what they want to wear and their styles were different from Americans and Europeans. They wanted the comfortable style that would favour their casual attitude (Maynard, 2001). The Australian women are usual tall and slim, therefore, they preferred to wear jackets, coats, trousers and pants with different flairs and styles. The trousers came into Australian fashion in 1930’s and 40’s because of the influence of the Squatter’s Daughter, which was an Australian melodrama. Trousers became a new fashion icon for the modern women of Australia. The women in Australia also experienced war time in 1940’s, as women were contributing to the land army. These events cemented the popularity of the trousers in Australian females (Modern Australian fashion, 2013).