30/10/2018

代写论文:B2B营销的重点

代写论文:B2B营销的重点

B2B公司营销的基本原则与消费者营销的基本原则基本相同。然而,对于B2B公司和B2C公司来说,这些原则的实现是完全不同的。对于消费者来说,选择是由价格、地位、人气和情感联系决定的,而对于B2B,决定主要是由利润潜力和价格决定的。在B2B营销中,重点放在以下方面:产品或服务:在B2B营销中,产品被销售给为这类采购受过培训的专业人员。因此,重点是质量、收益或成本节约以及随之而来的服务。目标市场:市场关注必须以非常专业的方式进行,并对行业有很高的了解,而不仅仅是针对那些显示出专业需求的公司。

代写论文:B2B营销的重点
定价:B2B市场更关注价值、成本和收入潜力。定价必须具有竞争力,并且对产品或服务质量有价值。推广:为服务或产品的推广所选择的领域内的专业知识。随着传统营销方式的发展,将社交媒体纳入B2B营销范畴的趋势越来越重要。现在公司之间有了双向沟通的范围。近年来,那些更懂技术的公司正在以创新的方式利用社交媒体进行营销。最近,著名的网络公司思科系统(Cisco Systems, Inc.)在社交媒体上推出了新路由器的推介活动,节省了超过10万美元(市场营销学院,2012年)。

代写论文:B2B营销的重点

The basic principles of marketing for B2B companies are essentially same as those of consumer marketing techniques. However, implementation of these principles are much different for B2B companies then B2C ones. In case of consumers, the choice is guided by price, status, popularity and emotional connects, while in the case of B2B the decisions are primarily guided by the profit potential and price. In B2B marketing, the emphasis is placed on the following:The product or service: in case of B2B marketing, the product is being sold to professionals trained for that kind of procurement. Thus, the emphasis is given on quality, benefits in terms of revenue generation or cost saving and the services that comes along.The target market: the market focus has to be placed in very specialised manner with high level of knowledge about the industries, and not only on companies which demonstrate specialised needs.

代写论文:B2B营销的重点
Pricing: there is greater concern for the value, cost and revenue potential in B2B marketing. Pricing must be competitive and the worth for the product or service quality. Promotion: it must be professional expertise in the field chosen for promotion for the service or products. Along with traditional methods of marketing, the trend of including social media in the folds of B2B marketing is gaining importance. Now there are scope of two-way communication among the companies. In recent years, the companies which are more tech-savvy are making use of social media in innovative ways for marketing. A famous networking company Cisco Systems, Inc. has recently set an example by launching introductory campaign for new router only on the social media and saving over $100,000 which is cost of a normal launch (Marketing Schools, 2012).

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