The first consumer segment for this product range is the health-conscious families looking for value for their money. The second segment is the eco conscious adults who want to make the sales of their products. The product is formed on the promise of real foods to the segments. The product that would be offered to the people is fresh produce from the markets to their homes. There will be checking done to ensure that the food product range meets the demands of the consumers.
The pricing of the products would be lesser costs that are used to maintain the relative price of the product. The pricing product is considered to be a luxury product range and the pricing of the consumers to try the product. The pricing of the product will be relatively lower than the organic food range.
The place where the sales would be made is the online portals and the delivery of the product would be done to the individual houses. The product is placed in the store display and is also used in website (Schaper, 2016). These placements are found to refer to the act of placing the product on the TV shows or other media portals.
The promotion of the product would be tied with the marketing mix of the product. The promotions of the product will showcase to the consumer why they would need it in the current times. The most important aspect of the business is creating the appropriate segmentation. It is assumed that two kinds of visitors visit the site.
The first segment would be the middle-class families looking for healthier and financially cheaper options to make the sales of the product (Schaper, 2016). They try to connect with the different channels to find a good deal. The second segment is the eco conscious consumers. These consumers are looking for the locally produced sustainable operations for the product. The promotions would be based on the Adwords or making the product appealing by focussing on the data analytics tools. These are found to revolve around a similar theme. These on-off campaigns are based on the period of time that is based on an integrated channels and platforms.