The above comparison of rated scales for the three candidates shows that McKnight is leading the competition by just 4 points. As a leader, McKnight is a pathfinder which makes him visionary. This supports strong physical activity and socially participative disposition to win people. This trait as a CEO makes it more progressive rather than autocratic, while as an individual he proves to be more of a doer, with self confidence, high energy level, and adequate intelligence.
Ms Schmidt who is more self centric as a leader scores more in many aspects higher than McKnight. Pragmatism is an element that is required in CEO, which helps right decision making to reduce risks at situational level (Wang et al. 2011). The openness and agreeableness help to win trust in all the people around him. The ability to foresee macro and micro data aspects shows a rare ability which others do not possess. When compared to Ms Nicholson, her abilities are more entrepreneurship based, where market development and diversification along with her wider experience in starting and running a firm seemed to be at a greater risk taker image.
However, she lacked the intensity and the domain knowledge which the other two contenders have. Therefore, CEO behaviour is not exactly dominant but is adaptive and balanced who achieves tasks, able to visualise, and will justify the positional power to achieve the goals (Wasserman et al. 2001). He shows more of a leading behaviour and has shown resilience in transforming himself in BB Foods five years back. This is a more rational approach in dealing with business environment risks. Hence, following recommendations are laid down for BB Foods , and the job profile of the director marketing role in BB Foods will require commitment for the new candidate before taking the charge.
Thus, progressive and forward looking individuals who are open to change and face challenge is required. They should also portray the ability to watch and be able to do insightful analysis about the market indicators, players, competitiveness factors, compliance issues at international level (Waldman et al. 2001). This pays a huge dividend in the long run in shaping the company’s vision and strategies to counter the forces acting on it. The next recommended element is ability to connect easily which describes openness and transparency in professional relationships at director level (Peterson et al. 2012). However, the emotional quotient of being logical and pragmatic aided with consultative behaviour is the key to the role success.