In terms of pricing,An underground car park that can fit around ten bicycles would be 400 dollars per month. Some bicycle parking stations offer to take bikes for as less as 2-3 dollars a day but they tend to be less secure (Bicycles Network Australia, 2017).The pricing of Giken would lie somewhere in between these prices, at an average of around 4 dollars per day, and registration fee for the card at around 10 dollars, and first card registration free for everybody. Subsequent card registrations are to be done periodically every six months and would cost the customer 10 dollars.
In terms of distribution and place,The area around the Giken bike parking services will provide the right information to customers to create word of mouth awareness.
In terms of the people,Giken in having a strong feedback system will be very customer centric. People will be the revolving point of this organization.
and finally, in terms of the processes and services.
Operational processes are fully automated. On the one hand, this solves many of the regular operational processes. However, on the other hand, this introduces many newer problems such as regular checks on automated process functions. Customer feedback will also be automated where customer could leave their feedback on a press and record system at the site. A live system with online direct interaction with a customer care representative on the site would also be presented for customer.
Finally, after having a marketing strategy and plan, the next logical step is to follow it up with marketing measurement. This is useful to measure the success of marketing of the brand. Well defined marketing metrics show that the business people are dealing with. It shows they are aware of the risks inherent in the industry, the opportunities and threats. The metrics show that money will not be wasted on marketing without understanding of how efficient it is. It will improve investor’s confidence in the project as the investor will be able to assess the marketing metrics themselves, conceptually and understand the soundness of the research conducted by the person making the business pitch.