本文主要讲的是零售商的竞争者，新西兰市场上有各种各样的服装零售商，每个零售商都有自己独立的基于网络的电子商务平台。这里选择了3个顶级的竞争对手，并提供了他们的业务描述(Lim et al.， 2015)。该描述将有助于了解与正在建立的业务相比，它们的优缺点。以下所有组织都在新西兰各地开展业务。本篇代写论文文章由英国论文人EducationRen教育网整理，供大家参考阅读。
There are various clothing retailers in the market of New Zealand with each having their individual online web based e-commerce platforms. 3 top competitors have been selected here with their business description provided in this segment (Lim et al., 2015). The description will help in understanding their strengths and weaknesses in comparison to the business being set up. All of the following organizations operate across New Zealand.
Trade Me: This competitor is the largest website operating across New Zealand based on auctions over the web. The company has been managed through Trade Me Ltd and was founded in the year 1999. This long number of years in operation shows how known the company is among the customers. This company will be a key competitor for the firm. This competitor is a threat to the new business because the products and services offered by them are diverse. A unique platform is offered by this competitor who has not been offered by any other organization in the turbulent environment of New Zealand.
3 Wise Men: The competitor has a focus on selling shirts across New Zealand. The owners of the brand have focused on three essential perspectives inclusive of selection, pricing and the capability of offering customers with web based means of shopping for shirts.
The owners take pleasure in offering high quality shirts to its customers which are properly satisfied with the products offered. However, this competitor only deals in men based products and therefore, there lies an opportunity to grasp the market that has been left out. Female members and children clothing ranges are not being offered by the company (Weller, 2014).The company further is a competitor because it offers the men clothing range of supreme priority. The company caters to a gap in the New Zealand clothing market as the products offered to men are not of good quality. The owners recognized that having an online platform is a necessity.