代写论文:麦当劳推广策略

28 5月 代写论文:麦当劳推广策略

代写论文:麦当劳推广策略

推广策略必须考虑到当地的文化、习俗和传统。同时,它也必须有强大的广告。麦当劳总是选择合适的时机发布自己的广告(乔治,W. R)。,2005年,页65 – 70)。麦当劳广告主要采用平面广告和媒体广告两种形式。麦当劳的电视广告善于将情感因素融入到产品推广中,使其获得中国消费者的认可。它的特色产品与亲情、爱情、友情相联系,让人们在享用晚餐的时候享受美好的时刻。

代写论文:麦当劳推广策略
在平面广告设计中,麦当劳强调了诱人而美味的食物,试图通过向顾客展示美味食品的诱人外观来吸引顾客的眼球,刺激他们的欲望。海报和报纸广告通常被用来推销新产品。其优势在于:首先,产品直接陈列在消费者面前。他们清晰、简洁地向消费者传达企业想要传达的信息,让品牌牢牢地扎根在人们的心中。其次,通过视觉刺激接触消费者,并勾起顾客的食欲和欲望,从而达到促销目的。

代写论文:麦当劳推广策略

Promotion strategy must take into account the local culture, customs and traditions. At the same time, it must have a strong advertising as well. McDonald’s always chooses the right time to release its own ads (George, W. R., 2005, pp. 65-70). McDonald’s advertising mainly adopts the two forms of plane advertisement and media advertisement. The McDonald’s television ads are good at integrating the emotional elements into the product promotion, which enables it to obtain the recognition of Chinese consumers. It makes the feature products associated with affection, love, and friendship, and let people enjoy a great moment in having dinner.

代写论文:麦当劳推广策略
And in the plane advertisement design, McDonald’s emphasized the inviting and delicious food, with an attempt to catch customers’ eyes and stimulate their desires through showing them the attractive appearance of the listed delicious food. Posters and newspaper advertising are commonly used to promote new products. Its advantages lies in: firstly, the products are directly displayed in front of consumers. They clearly and concisely communicate to the consumers about the information that the enterprise wants to convey, and let the brand firmly embedded in people’s mind. Secondly, it touches consumers through visual stimulation and hook up customer’s appetite and desire so as to achieve the purpose of sales promotion.