The aspects of business strategy emphasize on various types of short and long term pedagogies selected to succeed in the chosen target market place. The main focus lies towards the competitive advantage. The strategy is helpful in the establishment of the specific direction which is to be followed by the organization according to the environmental requirements.The business strategy aims to showcase the managerial intentions regarding achievement and expectations over a certain period of time. Thus, business strategy strives to beat the competition and meet the customer needs.
The process of the recruitment of an employee till the successful completion of the entire period of work is an important aspect from the business and HR point of view. A number of aspects of HR are integrally linked to various business strategic decisions. It is important to ensure that the right candidate is selected, recruited, trained and inducted so that the short and long term strategic goals are achieved. The employee is to be being suitable rewards and recognitions, which could be either financial or non- financial attributes in accordance with the job success. This will ensure that the employee feels are motivated enough to continue work on enhancing his skills. These will result in better retention, less attrition and enhancement of employee productivity.
However, the marketing strategy could be different from that of the business strategy (Armstrong and Taylor, 2014). The changing needs of the customers are taken into account while considering the business strategies. Thus, the presence of critical resources is also equally important so as to fulfil the strategic aims of the organization. Then it is significant for Allianz to ensure that choices are made regarding the ways they want to pursue different aspects of competitive advantages (Boxall and Purcell, 2010)
The organizational goals can be successfully achieved by aligning the human resource strategies with those of the organization. The focus is on the intentions of the organization with specific relationship with different kinds of HR policies and practices within Allianz. Thus, the specific ways in which the HR is deployed, managed or the ways of motivation and retention serve to impact the implementation of different business strategies (Armstrong, 1999). The HR strategy caters to those professionals who would like to have a value added to their core line of business. It has been devised with specific aspects of recruitment, deployment of employees and their retention. These aspects are in line with the mission and objectives at Allianz respectively. The organization portrays itself in such a way that it can achieve various organizational goals through the built of HR practices and sources (Daley,2010).One of the main focuses for the HR strategy is to look for operational linkages which are fit into the strategic thrust of HRM as per the requirements of the organization.