代写：苹果公司介绍
苹果公司成立于1976年(Langley, 2002)，自成立以来，尽管经历了各种起起落落，但苹果公司的操作系统、Macintosh电脑、iPhone、iPad以及其他各种产品都取得了不可磨灭的成功(Langley, 2002)。苹果在2014年实现了一个巨大的里程碑，成为美国第一家市值达到7000亿美元的公司(2008年很低)。苹果的成功主要归功于其将独特的产品和创新措施带入市场的能力，这产生了巨大的品牌忠诚度(Dobbs, 2014)。它的营销策略和产品开发可能会影响苹果的盈利能力和市场份额(Karagiannopoulos, 2005)。主要行业力量中较弱的因素是对市场的新竞争的威胁、供应商拥有的议价能力以及买方选择替代产品的威胁。无论是在软件还是硬件市场，苹果都遇到了许多咄咄逼人的竞争对手。这些市场的关键因素是竞争激烈、发展迅速的高科技俱乐部。苹果在硬件市场的重点是个人电脑、手机和MP3。许多生产和销售个人电脑的公司是戴尔、IBM、宏碁、惠普和联想，这些公司也占据了略多于一半的市场份额。
代写：苹果公司介绍
此外，市场上还有许多竞争对手，如三星和索尼，尽管市场上约80%的MP3份额被iPod占据。在软件市场上，微软是一个很大的完成，微软的操作系统占据了85%的市场份额。与此同时，非法破解的软件和免费下载的音乐对iPhone和iPod构成了严重威胁。在直接与苹果完成合作的主要公司中，技术领域的竞争水平相当高。惠普、谷歌、亚马逊和三星等公司正与苹果公司展开直接竞争(Low, 2008)。所有这些公司都在市场营销和研发上投入了大量资金。因此，在该行业的竞争力非常强。相对较低的转换成本是使这个行业非常有竞争力的一个因素(low, 2008)。对于消费者来说，放弃iPad而选择kindle或任何其他类型的平板电脑并不需要巨大的投资。对于苹果来说，一个重要的考虑因素是市场竞争的威胁，它已经通过不断开发和创造新的产品来解决这个问题，从而提高其在消费者市场份额方面的地位。
代写：苹果公司介绍
Apple Inc. has achieved an indelible success as a company with its operation system, Macintosh computers, iPhone, iPad and various other products regardless of going through various ups and downs since its foundation in the year 1976 (Langley, 2002). Apple in the year 2014 achieved a huge milestone of being the first company in the US to have700 billion dollars market capitalization (Low, 2008). The success of Apple could be attributed mainly to the capability to bring unique product and innovation measures to the market, which has produced a huge brand loyalty (Dobbs, 2014). An awareness of the need to deal with the major marketplace forces is revealed by its marketing strategies and product development which might impact the profitability and market share of Apple (Karagiannopoulos, 2005).The weaker elements amongst the chief industry forces are the threat of the new competition to the marketplace, the bargaining power held by the suppliers and the threat of buyers choosing alternative products. In both software and hardware market, Apple encounters many aggressive competitors. The crucial factors of these markets are high technology clubbed with high amount of competition and rapid development. Apple’s focus in the hardware market is on personal computer, mobile phone and MP3. Many firms which manufacture and sell PC are Dell, IBM, Acer, HP and Lenovo which also occupies a little more than half the share of the market.
代写：苹果公司介绍
In addition, there are many competitors like Samsung and Sony in the market even though about 80% of the MP3 share of the market is occupied by iPod. In the software market, Microsoft is a big completion wherein the operating system of Microsoft occupies 85% of the total share of the market. At the same time, illegally cracked software and free download of music posed a serious threat to both iPhone and iPod.Amongst the major firms which are in completion with Apple directly, the level of competition in the technology sector is quite high. Companies like the HP, Google, Amazon and Samsung are in the direct competition with Apple Inc (Low, 2008). A significant capital is being spent by all these companies on marketing and research and development. Hence, in the industry the competitive force is very strong. The relatively low switching cost is one thing which makes this industry very competitive (Low, 2008). For a consumer to ditch an iPad for a kindle or any other kind of tablet it does not require a huge investment for him or her. A key consideration for Apple is the threat of marketplace competition and it has taken care of it by means of developing continually and creating fresh products so as to raise its market position in terms of consumer share.