23 9月 代寫-網絡社區
Later down the years, the community had to be closed. Although legal problems were the core issue, there was no real motivation or incentive to solve the legal problems and keep the community running around the time. It was closed in 2014. This was because Orkut had not moved on to innovate more than its current situation. It was created as a site that would work to connect people socially, but no newer innovations were thought of in the site. As a virtual community, the social network capital created had nowhere to go. On the other hand, LinkedIn solved these issues on the run.
It collected feedback from the people and identified ways for the community to become much stronger. It aimed to make use of the social capital in innovative ways. From a seemingly simple place where recruiters would pick up potential candidates for their workplace, LinkedIn moved on to becoming a VC where any numbers of business networking innovations among professionals could take place. This form of non-restrictive and actively encouraging standpoint taken by LinkedIn is what has helped LinkedIn succeed. From just a collection of social capital, a commercial vantage point soon occurs in the VC,
“Groups of people with common interests and needs come together on-line. Most are drawn by the opportunity to share a sense of community with like-minded strangers, regardless of where they live. But virtual communities are more than just a social phenomenon. What starts off as a group drawn together by common interests ends up as a group with a critical mass of purchasing power, partly thanks to the fact that communities allow members to exchange information on such things as a product’s price and quality. (Leimeister et al, 2006, p.278)
Rheingold (2000) argues that a virtual community must serve some value for the people in the community. In the case of an online community, one of the most significant knowledge served is the intelligence and information one shares (Catalfo, 1993). In the past when LinkedIn worked as a job recruitment and hiring site, it was used extensively by job hunters. Job hunters could look at base resumes, read through information presented by the members of the LinkedIn and understand their profile better.