The research will be significant as it ensures that all the macro environmental issues can be developed by the company by using subjective factors that impact the particular company. This research can be used as a paradigm based on which other hotels can develop their own nuanced approaches in making the consumers satisfied.The report will aim to address the needs of the two generations based on existing literature review and also according to data collected directly from them. The scope of the report is limited to only considering the two generations as consumers. The two generations are discussed in the scope of the hospitality sector only. Only the tourists are considered, and the end side management issues are not included. This will be a totally different work altogether and will not be assessed in this work.
In this literature review, the overall landscape of the hospitality industry, current trends that dominate the market and the ways to improve the operational efficiency of the processes have been detailed. There is a funnel based approach that is used for this process. As an initial step, there is discussion of the macro environmental factors that dominate the Australian hospitality industry. The second major section of the literature review is to present the differences of both generations and their demands and expectations from the industry, as have been seen through existing research studies. These have been detailed in the following section.
The most important factor for the development of the tourism industry is the exiting ideology of the place (Littrell et al., 2005). Australia needs to present an organized social movement that ensures that the tourist from different ideologies and backgrounds feel welcome into the place. There is commitment to assimilate various tourists and the local cultures. This has enabled in the growth of the multicultural ideologies. The people are generally inclusive and dominance of English language is apparent. There are shared values of inclusivity that is considered by majority of the population. The rising tensions about security and safety have caused the people to look for alternative resources in the growth (Muller & Cleaver, 2000).