该公司最初是一家电子书商店，后来将服务多元化，拓展到家庭需求、家用电器、消费电子产品等其他市场。该公司在大约10多个国家开设了个人零售网站，为客户提供个性化的体验。根据2015年收集的数据，公司收入为1070亿美元，总资产为654.4亿美元(Kimble and Bourdon, 2013)。它的一些产品包括Audible、AWS、book depository、shopbop、askville、Instant video German和Instant video UK。除此之外，公司还拥有多家子公司，包括亚马逊网络服务，A9.com, Twitch, Goodreads, Zappos, Junglee。
The subject in this paper is e-commerce business. Amazon has been chosen in particular because it sells large number of products online and this brand proves to have the fastest growth history in the industry. Further, Amazon is very close to the hearts of customers that have mainly contributed to a huge success. The blend established between business and IT has taken the brand to places. This subject is not only interesting but also informative to learn the tactics of business while dealing with the global market. There is a broader scope for this paper. It comprises of all the basic information of Amazon, background of the industry, current business scenario and IT systems used. It will further stand as a guide for other businesses looking to step into this field.Amazon is known to be the largest online retailer around the world in terms of net sales and market capitalization.
Having started as an e-store for books, the company then diversified its services to other markets such as home needs, appliances, consumer electronics and much more. Individual retail websites are available for the company for about 10+ countries to deliver personalized touch to its customers. The revenue of the company accounts to US$107 billion and the total assets amount to US$65.44 billion as per the data collected in 2015 (Kimble and Bourdon, 2013). Some of its products include Audible, AWS, the book depository, shopbop, askville, Instant video German and Instant video UK. In addition to these, the company also owns a number of subsidiaries including Amazon Web Services, A9.com, Twitch, Goodreads, Zappos, Junglee.