加拿大论文代写:营销婴儿奶粉的负面影响

18 6月 加拿大论文代写:营销婴儿奶粉的负面影响

加拿大论文代写:营销婴儿奶粉的负面影响

尽管宣传不力,市场营销部继续在非洲的医院和产科病房扩大免费样品的分发。该公司特别扩大了业务范围,重点是乳母护士,她们穿着护士制服,由公司派往产科病房。还向他们支付佣金,以便说服新妈妈们使用婴儿配方奶粉。关键问题是,针对婴儿配方奶粉及其制造商的负面宣传(占该行业75%),正在考虑制定标准,完全禁止护士佣金。此外,已经规定,奶业护士应佩戴识别标签,以阐明他们对护士地位的怀疑。世界卫生组织(世卫组织)已开始研究促进母乳喂养胜过配方奶的准则,并已就配方奶的使用提出警告。

加拿大论文代写:营销婴儿奶粉的负面影响

从道义论的角度来看,促销似乎涉及到道德合法性。这种合法性是很明显的,当交易便利时,通过努力影响买家完成交易。这必须通过尊重包括幸福和自由在内的自治来实现。影响一个人的一些不合法的方式是操纵、撒谎、误导、欺骗、胁迫和威胁,这包括完全拒绝自主性。在这种情况下,可以这样说,Nestes目前正试图通过忽视针对婴儿配方奶粉的负面宣传中暴露的重要医学事实来误导消费者。此外,在奶妈的参与下,这些产品也被不道德地推广。婴儿配方奶粉的消费对婴儿有显著的负面影响,这需要认真考虑。因此,根据义务论的理论,公司完全否定了自主性。

加拿大论文代写:营销婴儿奶粉的负面影响

Irrespective of the bad publicity, the department of marketing is continuing to expand its free samples distribution across the hospitals and maternity wards of Africa. The company has specifically expanded its operations focusing on the milk nurses in which women were dressed in uniforms of nurse and had been assigned by the company at the maternity wards. There was also payment of commission to them in order to convince the new mothers for using baby formula. The key issue is that the negative publicity against baby formula and its manufacturers, consisting of 75 per cent of the sector, are considering to develop standards for completely banning the commissions of nurse. Also, it has been mandated that milk nurses should wear identification tag for illuminating the doubts regarding their status of nurse. World Health Organization (WHO) has started to work over a code for the promotion of breastfeeding over formula and have promoted warnings regarding the use of formula.

加拿大论文代写:营销婴儿奶粉的负面影响
From the perspective of deontology, promotion of sales seems to be involving the ethical legitimacy. This legitimacy is well evident when there is facilitation of exchange by putting in efforts to influence buyer for the completion of sale. This has to be done by giving respect to autonomy that consists of well- being and freedom. Some of the illegitimate ways to influence an individual are manipulating, lying, misleading, deception, coercion and threats, and this involves the complete denial of autonomy. In context with this case, it can be stated that Nestes is currently trying to mislead the customers by ignoring important medical facts exposed in the negative publicity against baby formula. Also, the products are promoted unethically with the involvement of milk nurses. The consumption of baby formula has a significant negative impact on babies and this has to be considered seriously. Hence, the company expresses complete denial of autonomy as per the theory of deontology.