The Hotel and Hospitality Industry is always prepared for the next new thing. This is necessary as customer needs change over time. By preparing for newer insights, the hotel industry would serve them better. Much of the recent feedbacks observed on hotel and trip planning websites show how customers expect a unique and satisfactory experience. In this context, this research attempts to understand how generational expectations are created. At present, as many as five divisions of generations are identified as living currently. Of these five different generations, two generations are considered with respect to their expectations of the Australian hospitality industry.
The need for improvement in the Australian hospitality industry arises from that fact that it is quite a dynamic mix of many things which is supported by a rather stable microenvironment with some specific global issue. Politically the nation is a stable democratic unit even though there are many external threats that the nation faces. These include the political climate internationally, and this impacts air travel and international tourism to a certain extent. However, as research indicates the number of people who take a vacation and go on recreational events are still quite stable. Typically, people in Australia have a vacation to take a break from the mundane everyday activities as research studies show. In addition, they do not want to be constrained when it comes to choices. Increase in the culture of taking vacations has been beneficial for the country’s tourism. The emerging nations bring in more visitors to the place. There is an overall positive outlook that the tourism industry faces in this paradigm.
Generations might be consistent internally and could be different externally. A generation is basically the same group of people born around the same time. There are no hard and fast distinctions, but usually the people are differentiated based on so many years within which they are born. As a birth cohort, there are many similar characteristics exhibited by these people. A birth cohort will also show many similar preferences spread out over their life time. Although some research arguments are made that birth cohorts cannot be categorized as a box. There are strong powerful connectors in understanding the generational influence. For instance, millennials cannot be considered as being categorized into a box, there are many consistencies they show. Yet a millennial rose in an urban environment will be much different compared to one that is raised in a rural environment. So if consistencies are on the basis of some things, like perhaps their interest, their differences will be based on others, like geography. Now despite the differences, there is a high level of consistencies noticed. Research studies from marketing end have identified how there are similar characteristics based on their communication, their shopping motivations and the television they watch, etc. The generational interests are often high when people age. They might show their individuality in tourist experiences selection when they are more financially independent and knowledgeable.