本篇文章主要讲述的是感知在交际中的作用，感知在交际中起着不可或缺的作用。个人实体或组织选择、组织和解释信息的内容，以便理解世界各地的含义。感知的构成要素包括感知者、目标感知和内容发展的情境。影响这些感知的因素是信息的示意图。这是基于过去的事件和对事件的知识(Tench and Yeoman, 2013)。受众的内在动机状态包含着人的需求和价值体系。人们的情绪对信息的感知起着重要的作用。在构建感知的框架时，应该清晰并避免信息的模糊。本篇伦敦论文代写文章由英国论文人EducationRen教育网整理，供大家参考阅读。
Perception plays an integral role in the communication. The individuals’ entities or organizations select, organize and interpret content of the information in order to understand the meaning around the world. The components of perception include perceiver, target perception and situation where the content is developed. The factors that influenced these perceptions are the schematic arrangement of the information. This is based on the past events and the knowledge about the event (Tench and Yeoman, 2013). The innate motivational state of the audiences encompasses the requirements and the value system of the people. The mood of the people plays an important role in the perception of the information. While framing the perception there should be clarity and avoidance of obscurity of the messages.
Ambiguous messages will be perceived or viewed differently or the message can be distorted (Tench and Yeoman, 2013). The social status of the person also plays an important role in the perception. Important aspect of perception management is impression management. The targets are likely to have impression management tactics that enable the recipe to have a certain degree of controlling. Impression management tactics include the behavioural matching and the self promotion (Tench and Yeoman, 2013). There is conformity to the normative stand that is observed. These are the important tenets that are involved in the creation of a persona.Four models have been developed by Grunting and Hunt in 1984, two- way symmetrical is considered to be the most effective model. It had become the symbolization of the normative model of public communication and the formative part of the “excellence theory”.
Laskin (2009) argues scholars find it difficult to state that two ways symmetrical model is useful in the public relationship of the company. There is a dominant coalition of the company and the role of the public relation officers that are determined by the notion of open, dialogue and inclusion. It is considered to be a more ethnocentric model of communication. These generic theories of the four way model and the excellence theory tend to overlook the cultural aspect and the international globalization paradigm. The issue with this model is that they can provide a generalized framework into the modes of communication. However, there are many more factors that are involved in the communication among people. The Two-symmetric model leads to the foundation of the excellence theory. This is considered to be the fundamental tenet of hybrid globalization.