05/07/2019

論文代筆:企業如何定位

論文代筆:企業如何定位
企業的定位取決於營銷組合、情感連接、核心利益、品牌管理、增值等概念,應用於為客戶在市場上推出或管理產品。一般來說,定位包括一個公司處理其品牌發展、價值主張、分銷、促銷、電子營銷和針對服務或產品的不同點的過程(Nagasa, 2012)。品牌定位可以被定義為一種通過促進公司本身帶來創新,適應消費者需求根據他們的需求,生產高質量的產品,瞬間響應,地球上並使其在全球範圍內,網絡,客戶服務,,年輕人和孩子的年齡段11-25年,Zara就是金霸王,這個時尚品牌為你提供了絕對的自信和美麗,無論你走到哪裡,你都會因為Zara充滿活力和時尚的設計而顯得時尚和優雅。
綜上所述,我們可以得出結論,對於一個公司來說,細分是必要的,市場營銷和領導角色。公司需要專注於每一個細分市場的營銷和運營策略。公司需要分析消費者行為、趨勢、需求等來進行自我營銷。科技、電子商務、創新的現代時代,迫切需要時尚零售重新思考可持續的定位策略、競爭優勢、促銷組合等。像Zara這樣的公司需要對市場進行大量的研究和分析,以抓住價值意識中未被發掘的部分,並尊重鼓舞人心的客戶。對於快速成長的時尚品牌產業來說,在重構和構建未來戰略時,需要更多的關注客戶細分,而不是採用經驗主義的方法。

論文代筆:企業如何定位

Position of a company depends upon the concept of marketing mix, emotional connectivity, core benefits, brand management and value adds, etc., applied to launch or manage a product in the market for the customers. Generally, positioning involves the process with which a company deals with their brand development, value proposition, distribution, promotion, e- marketing and points of differences against the services or products (Nagasa, 2012).Brand positioning can be defined as a way through which a company promotes itself, brings innovations, adapts to the consumer requirement as per their needs, produces the quality product, responds instantaneously, and makes its presence globally on earth, web, customer service, etc.To youths and kids in the age bracket of 11-25 years, Zara is the Duracell which is the Fashion brand that provides you the absolute confidence and beauty that you will look fashionable and classy whenever you go because of Zara’s dynamic and trendy designs.
From the above discussion, it can be concluded that segmentation is necessary for a company to market and lead the roles. Company needs to concentrate on the marketing and their operation strategy of every segment. Company needs to analyze the consumer behavior, trend, and requirement, etc. to market itself. Modern era of technology, e-commerce, and innovation propounds the volcanic need for the fashion retail to rethink upon the sustainable positional strategy, competitive advantages, promotion mix, etc. Companies like Zara need to have immense research and analysis of the market to catch the unexplored part of value consciousness and esteemed inspirational customers. For instantaneously growing industries of fashion brands, customer segmentation requires more attention in restructuring and constructing the future strategy against the empirical approach.

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