The method chosen for this study is qualitative. This is because the best explanation of the tattooing can be done with use of participants’ own description and experience in explaining this complex trend. Miller (2010) argued that the tattooed people like to be talking about them that supported the approach of using open ended questions (Appendix ) in fostering discussion. This study is exploratory in nature which is suited more for qualitative study.
The primary approach of the study is to conduct interviews with some target groups. It is really necessary to analyze the demands and requirements for various kinds of people. Tattooing is hugely related to psychological aspects. Therefore, it is highly relevant to track the psychological influence that work on the minds of people. Through the session of general interview, an overview of the psychological aspects of the target group can be achieved. Then, the in-depth interview and analysis will help to find out what exactly people need. It also helps to track the trending issues (if any), the requirements of people belonging to different age groups, and the position of the competitive market.
In the primary approach of this study the accomplishment of the data collection can be achieved with qualitative focus groups. There has also been an attempt for quantitative study as compliment of supportive triangulation. However for the analysis, there has not been obtainment of insufficient responses. A separate research link has been utilized (Appendix G) with invite of the participants for the interview with which the study tried to obtain information with purposive selection (Nagy Hesse-Biber & Leavy 2011). There has been separate contact information from the responses of the study so that the study would be unable in connecting responses, which are specific with one individual. In addition, there has been utilization by the study in snowball sampling with interpersonal social networks by the respondents (Nagy Hesse-Biber & Leavy 2011).
There have been low responses with respect to the volunteers of the focus groups. The internet links had been low making the researcher using social networking site, Facebook in locating the people using tattoos and have interest to form the focus group as participants. The focus group located was having at least one tattoo making it possible for the encouragement of the tattoo’s comprehensive discussion.