Sustainable consumption practice is highly encouraged by the sociologists as it brings better framework of purchase. The recent change in the consumerist patterns has shown that individualist accounts have been rejected and people preferred decentralized approach so they can make better choices. Consumerism is not only restricted to the protection of interests and awareness of consumer rights but also is about the development of consciousness to make sustainable consumption. It is a collaborative approach where the variables of consumption depend on each other. The brands need to be careful to encourage positive consumerism trends for the benefits in the future.
When the manifesto was initiated in the year 2000, many designers have also informed that designs need to develop good interaction among the consumers. They need to encourage the consciousness of consumers to understand if their choice meets psychological needs. This tuned consciousness paves way for co-creation and better design. Objects need to be treated as choices and added with tangible expressions. This is a long lasting pattern of informed and sustainable consumption. Material objects in the past have encouraged consumers to purchase aggressively and the uncontested approach has lasted for long. It needs to be contested in the days to come with the visual technologies in place.
The graphic designers need to take responsibilities to apply different materials and adopt symmetry approach to indicate consumers about their targets. This is an extra confirmation to ensure that people are aware of their choices. Socially engaged designers must be on rise so that brands alter their strategies towards brand positioning, organizational culture, creativity, aesthetics and resistance towards new ideas and techniques. Designers are now the future of consumerism and they possess complete responsibility to evoke consumers towards sustainable and thoughtful consumption.