The key strengths of the Cotswold Tourism include:
- High-profile and well-established destination all over the UK and overseas.
- Loyalty of visitors: repeat visits are high
- Numerous cultural attractions
- Amicable communities and people
- Marvellous infrastructure comprising Cotswold Way National Trail and the recreational routes.
- Tranquillity and peace
- Historic gateway towns and attractive cities nearby like Oxford, Bath, etc
- No damage to landscape or the nature inspite of the high tourism levels
- Despite proximity to large cities and towns, one can have relative remoteness
- Qualitative environment, natural as well as built
- Closeness to two World Heritage sites, Blenheim Palace and Bath
- PR activities and other destination marketing taken effectively which are undertaken by the tourism authorities
- Film and TV location
- Sustainable tourism activities are strongly supported among businesses
The weaknesses include:
- Expensive destination
- Low-cost accommodation like youth hostels and camping are very less
- Limited public transport facilities on Sundays and other bank and national holidays
- Mobile phone coverage is not good
- Road maintenance is very poor in some areas
- Private sector tourism association is very less in the area
- Administratively complex and very large area
- Parking facilities are limited in popular villages and towns (Cotswold, n.d).