本文主要是講通過PESTEL分析Zara的商業環境，Zara被認為是西班牙最大的服裝和配飾零售商之一，並遵循垂直整合的原則來管理設計、分銷和製造。如今，該公司在大約88個國家管理著6500多家門店。 Zara專注於快時尚。該品牌以成年人為目標群體，認為提供流行的產品可以讓消費者更容易獲得這些產品(Hermann, 2008)。一旦發現新的時尚趨勢，Zara就會確保庫存需求的便當，並開發新產品。本篇論文 代寫文章由美國論文人EducationRen教育網整理，供大家參考閱讀。
Zara is regarded as one among the largest clothing and accessories retailer from Spain and follows vertical integration to manage the design, distribution and manufacturing. The company today manages more than 6,500 stores in about 88 countries. Zara focuses on fast fashion. Targeting on adults, the brand believes that delivering products that are trending can ease the customers in obtaining them (Hermann, 2008). As soon as new fashion trends are spotted, Zara ensures the stock requirements are handy and develop new products.
The business also ensures that the apparels are weather resistant and in line with the competitor trends. The model is supply chain intensive. There are over 200 professionals who work on the designs and models and the warehouses in Spain maintain the dresses (Forbes, 2016) . As the products are usually fast moving and based on the trends, the sales proliferate every year and the customer retention rate is also high as customers get what they want at an ease. The firm does not believe in outsourcing and everything happens in house.
The business environment of Zara can be understood better by conducting a PESTEL analysis.
Zara faces problems in trading with certain regions. There are trade sanctions imposed on Zara against Iran. However, the brand maintains good international relations and the infrastructure is quality enough for it to pitch in the market (Hermann, 2008). Anti counterfeiting trade agreement has recently been established by Zara but it faces frequent political issues for sourcing cheap labor in Asia. This continues to be an issue in the procurement and manufacturing processes associated with the firm.
The brand maintains a high economic status as it leads the market in several economies due to the opportunities given by globalization. For this product, the inflation rate is low and interest rate is also low. As the brand is a part of EU, trading with the same currency is feasible but exchange rates seem to affect the business at times.
Zara works based on the fashion and innovation trends at that moment. Baby boomers show closer association to the products and hence, the workforce population also increases to address the large customer market (Hermann, 2008). The issue is that the firm has to be very much aware of the customer demands due to generation gaps.
Zara spends a large amount towards R&D maintenance in Europe. However, the presence of the brand in social media is strong and this is the reason for its quick reach to the end users. Further, the brand also maintains strong base of machinery needed to manufacture the product.
Counterfeiting seems to be a major factor that affects the reputation and brand image in the market. EU also bans misleading advertisements. However, embargos seem to incur loss in the market.
As Zara manufactures clothing based on weather, climate change seems to be unpredictable. Energy waste also happens frequently (Hermann, 2008). Due to high carbon footprints, Zara faces regular contradictions due to natural resource usage and large quantities of water used during the manufacturing process.