Based on the different financial ratios analyzed in the research paper, it can be stated that currently, Apple is strong and health in terms of finance. The key reason behind this success is the vast positive reputation and strong brand set by the company since it was established (Apple Annual Report 2013). Apple is among the companies with most expensive products across the globe. Mainly, Apple is enjoying its success due to its strategy of differentiation, high quality, new designs, and innovation.
Quality and innovation have a strong relation with high price that further seems to be guaranteeing about the product being purchased by the customer. This approach has been taken up considering business perspective and high price, and hence, turning out to be a typical model of business. The following financial facts can be identified for the current status of Apple (Apple Annual Report, 2015):
Market Value: Approximately 750 billion Dollars
Investments and Cash, less Debt: 142 billion Dollars
Operating Businesses of Apple (Value): Approximately 600 million Dollars
Value of Free Cash Flow since past 5 quarter: 80 billion Dollars
Sales for Financial Year ending 2015 (Projected): 225.4 billion Dollars
Profit Per Share for Financial Year ending 2015 (Projected): 8.59 dollars
Net of Cash, Price- to- Earnings Ratio: 11.3
Apple has been successful in positioning itself to a specific category of customers, including people having good lifestyle and good jobs, innovators and wealthy people. There has been a significant evolution in the brand position of Apple, but in the current position, there is some consistency from the past. The core competence of Apple stays inclined to deliver exceptional experience of customer by excellent interfaces of user. Overall, Apple has been working hard for migrating and harmonizing its brands along with the product strategy aligned closely for the achievement of current position (Apple Annual Report, 2014). Apple has a complete understanding about each and every aspect significant for the experience of customers and hence, these points have been reinforcing success for the brand of Apple.