The multi-cultural company is either in an advantageous or disadvantageous situation depending on their perspective on managing a multi-cultural employee base. Culture is again a big subject which is more focussed on the employee beliefs and habits that they are grown. A travel company will always a have a multi-lingual and multi0cultural employee base, since they operate in a sector which requires them to operate tours in different cities and countries which are different from them. Besides, they have to deal with different kinds of cultured people on a daily basis, either personal, on the telephone or any other medium. The management of culture is the primary requirement of the human resource division and may demand a skilful approach towards it. If not managed properly, it can severely damage the company’s image and have subsequent effects on the company’s performance.
Travel companies in the UK and China and their management
China is a country with vast tourism potential and there are may travel companies who have flourished to capitalize on the demand boom of inbound tourism to China. It has been noticed that there has been a rise in disputed between Mainland Chinese tourists and travel companies in Hong Kong (Wong and Leung, 2006). The capacity of tour guides to deliver a quality service to customers is not just essential for business success, but it also affects the larger part of the tourism industry expectations of which they are a part (Weiler and Ham, 2002). Chinese tourist expects to hire a guide while travelling domestically or internationally, and because of these customary tradition and language difference, Chinese tourism market is not very matured when compared with others (Zhang, 1997). Moreover, Chinese tourists prefer to organise holiday packages and package tours for domestic and international travellers (Tisdell and Wen, 1991).