營銷組合是營銷戰略的關鍵組成部分的組合，一個組織可以採用它來定位其產品的市場，並與目標市場有效地聯繫起來。它被認為是不同組織製定營銷策略最常用的手段之一。營銷人員確定產品、價格、地點和促銷的組成部分，以實現營銷目標。營銷組合的每個組成部分(通常被認為是營銷的4p)為營銷者提供了不同的選擇，在此基礎上可以設計和實施產品的營銷活動。分析選用的產品是柯達公司開發的嬰兒監護系統。柯達可用於嬰兒監護儀營銷的促銷活動，是指通過公司網頁或組織社交媒體頁面直接向公司訂購的客戶提供促銷價格。嬰兒監控系統的目標是那些在日常活動中需要監督孩子的父母。該產品的一些關鍵功能包括能夠以清晰的圖像查看整個房間，數據洩漏的風險最小，增強的區域覆蓋，夜視等(Tend Insights, 2015)。
Marketing Mix is a combination of the key components of a marketing strategy which can be adopted by an organization for positioning its product in the market and connecting with the target market in an effective manner. It is considered as one of the most frequently used means of developing a marketing strategy by different organizations. The marketing officials identify the components of product, price, place and promotion that need to be focused on, in order to achieve the marketing objectives. Each of the components of marketing mix (commonly regarded as the 4 P’s of marketing) provides different options to the marketers, on the basis of which the marketing campaign for a product can be designed and implemented.The product selected for the analysis is baby monitoring system developed by Kodak.The promotional activity that can be used by Kodak for marketing of baby monitor is related to offering promotional price to the customers who directly order from the company through the company’s webpage or via social media page of the organization.The baby monitoring system targets the parents who need to supervise their children while carrying out their day to day activities. Some of the key features of this product include the ability to view the whole room with clear image, minimal risk of data breach, enhanced area coverage, night vision etc. (Tend Insights, 2015).
These features offer the customers with an advanced and high quality version of baby monitoring device. The emotional benefit associated with the product includes satisfaction of the parents due to the high quality of the product and the multiple features the product carries. Along with that, the product provides the parents and care takers with a sense of security as well due to the guarantee of digital privacy offered by the organization. The retail price of the product is estimated to be from$120 to $ 130.The product can be distributed through retail stores such as Target and Wal-Mart, as these stores have a section offering products such as baby monitors.The advertising of the product can be carried out on social media, targeting the audience through this source of brand communication. The company can offer the people with an update about the product, sharing the image of the product, details of its features and the benefits it offers to the buyers through social media portals.