为了包括广告，同样重要的是考虑董事的订单文件为NPS。NPS最重要的项目之一是在赞助下工作。赞助可能被证明是有用的，因为它可能为公司带来大量资金。赞助形式可以是财政支持、媒体支持和实物支持。财务支持可能包括一个赞助商谁支付给公司一定数额的钱，以换取赞助协议(Small & Verrochi, 2009)。媒体支持包括为节目获得适当的媒体报道。在这类节目中，媒体可以用自己的广告作为广告的标签。这种赞助包括以商品和服务的形式捐赠的支持，而不是现金。人们相信在公园里展示的广告应该是这样的，它们给人们一个良好的信息。能支付最高广告费的公司是酒类公司。在任何情况下，我都不会推荐这些公司的广告。这是因为红杉国家公园不是播放酒类或苏打水信息的正确地方。
我推荐在公园播放的广告都是关于绿色公司的。这些公司是那些在生产过程中使用环保技术的公司。美国一些最顶尖的环保公司包括孩之宝(Hasbro Inc.)、耐克(Nike Inc.)、好时(Hershey Co.)、Ecolab Inc.、苹果(Apple Inc.)、Humana Inc.等。这些公司正在使用环保技术生产这些产品。为其播放广告的公司是东海岸最好的绿色公司。NPS将与这些公司进行财务支持赞助。我们将在红杉国家公园的一些固定位置展示这些公司的广告。在一个公园里刊登广告一个月的费用是100万美元。将广告列在公园大门上的预算为2000万美元。NPS将与这些公司签订赞助协议。在赞助活动开始前，必须与赞助商签订一份经批准的赞助协议。赞助协议将在合作与慈善办公室签署。
In order to include the advertisements, it is also important to consider the director’s order document for NPS. One of the most important programs of NPS is to work under sponsorships. A sponsorship may prove to be useful as it may generate a lot of funding for the company. The sponsorships can be in form of financial support, media support and In-kind support. Financial support may include a sponsor who pays the company a given amount of money in exchange for the sponsorship agreement (Small & Verrochi, 2009). Media support includes getting the proper media coverage for the program. Under this kind of program, the media can tag the advertisement with their own ads. This kind of sponsorship includes the support involving the donation in the form of goods and services rather than the cash. It is believed that the advertisements displayed in the park should be such that they give a good message to the people. The companies which can pay the highest for the advertisements are the liquor companies. I will not recommend the advertisements of these companies under any conditions. This is because Sequoia National Park is not the correct place to broadcast the messages of liquor or soda.
The advertisements which I recommend to be broadcasted in the park are related to the green companies. These companies are the ones which are using the environmental friendly techniques in their process of production. Some of the top green companies in USA include Hasbro Inc, Nike Inc., Hershey Co., Ecolab Inc, Apple Inc., Humana Inc and many more. These companies are using the environment friendly techniques for the manufacture of the products.The companies for whom the advertisements will be broadcasted are the best green companies in East Coast. NPS will go in a financial support sponsorship with these companies. We will display the advertisements of the companies in some of the fixed locations in the Sequoia National Park. The fee for holding an advertisement in a single park will be 1 million dollars for one month. The budget of listing the advertisements on the main gates of the park will be 20 million dollars. NPS will enter into sponsorship deal with these companies. Before the beginning of the sponsorship program, there will be an approved sponsorship agreement with the sponsor. The sponsorship deal will be signed in the Office of Partnership and Philanthropy.