In the year 1904, around 12 manufacturers found the first trade association for the promotion industry. This was the very first organization which primarily dealt with the activities related to promotion and advertisements. This organization is known in the present times as Promotional Products Association International or PPAI which has more than 10000 members in the present times. It has grown in all the nations of the world. After this the promotional activities continued in the same method (Furlow, 2014). The promotion was carried out on a large number of products. This was done till 1970s and more companies had started to use this promotional method. After this many number of companies understood the benefits of promotions. The companies who used to do the advertisements were getting more sales and revenues. This was the beginning of widespread promotion of brands.During the times of 1980s, some of the smaller businesses had grown. This was increasing the need for promotion. There was the creation of more and more products for promotion.
The led to the beginning of the promotional catalogue which were send to a large number of businesses. This demand further grew from the distributors to the product promotion catalogue. This was the beginning of the new service for the purpose of promotion. Some of the examples of the catalogue groups include the Trade only Spectrum catalogue, page group catalogue and the envoy catalogue. In 90’s there was a rapid rise of multi-cultureless in entire USA. The companies were becoming more and more inventive and there was a rise in the large number of promotional products.These catalogues began to use the products to a group of distributors who had been into the industry for over three years. This role of promotional merchandise began to change in the early 21st century. The major reason for the change was that catalogues couldn’t represent the vast range of products in the market place. The catalogue began to witness a backseat.