In the above sections the benefits of CSR for the company has been analyzed in detail. It states that CSR activities become a very critical part of the firm to increase their trust among the consumers. Thus the firms need to such activities which affectlarge sections of the people and it should not be concentrated only on a small population. At the start the firm can organize health seminars in colleges and schools as well as in offices. They can give information about how to take care of the health and how one can be healthy. Since the firm would be targeting locations with large population it can be helpful to increase the reach of the firm and the number of people which can be contacted will be high. In these seminars one can make the people aware about the products and thus the consumers can buy the products in the future. Also one can distribute free samples of the medicines for common diseases like cold. However main focus should be on spreading the awareness as giving more importance about the products can give negative publicity (Smith, 2003).
Also the firm can also look to help people who do not access to medicines. Firm can organize free health check-ups for people. These people may not be future customers but it can generate a very positive review for the firm. Since the firm is in the healthcare industry organizing a seminar for health check up can be positive for the firm (Tolve, 2011).