有了打折券的推出，优惠随着网上交易源的推出，网上交易在世界范围内有了进一步的变化。到2008年，美国的每个分销商都有了自己的网站(Merchant et al, 2013)。随着网上促销机制的发展，出现了大量的促销活动。其中包括竞赛、社交媒体推广、邮件推广、产品赠品、售后客户点评等多种模式。这些促销活动主要是由美国公司使用的。在2010年，印刷目录的数量下降了25%。这并不意味着市场萎缩，而是通过互联网进行的促销活动增加了。广告对美国文化有很大的影响。广告是建立在社会观念的基础上的，如创造一个积极的消费，一个完美的关系，更高的社会地位和一个惊人的经验。
根据这项研究，平均每个美国人每天要接触大约500到1000个商业广告。同样，广告如何影响人类也是显而易见的。很多时候，人们发现美国人被广告操纵(Vaughn, 1980)。正是广告使许多公司付出了巨大的代价来销售产品。美国广告的一些例子包括威瑞森手机的广告，它说如果一个人有威瑞森手机，他/她会和他的家人呆得更近。在另一个广告中，如果一个人穿着Calvin Klein牛仔裤，他/她会显得越来越有吸引力。广告对人们的影响既有积极的一面，也有消极的一面。在美国所观察到的广告的积极影响之一是促进公共服务。在广告的帮助下，联邦政府可以促进不同的计划推出的目的是为了人民的福利。在广告的帮助下，这些社会概念很容易被大众理解。
There was launch of discount coupons, offers with the launch of the online trading source, there was a further change in the online trade in the world. By the year 2008 each distributor in America had its own website (Merchant et al, 2013). With the growth of online promotional mechanisms, there was a development of the large number of promotional activities. This included the contests, promotion through the Social media, promotion through the mail, product giveaways, after sale customer reviews and many other modes. These promotional activities had been largely used by the companies of USA. In the year 2010, it was observed that the number of printed catalogues declined by 25 %. This didn’t mean that there was a contraction in the market but this was the growth of promotional activities through internet. Advertisement has a large impact on the American Culture. Advertisements are based on the social concept such as the creation of a positive emption, a perfect relationship, higher status in the society and an amazing experience.
According to the research, on an average every American person is exposed to around 500 to 1000 commercial advertisements in a single day. It is evident from the same that how advertisement impact the humans. Many times, it has been observed that the people in USA have been manipulated by the advertisement (Vaughn, 1980). It is the advertisements that the many companies have been selling products at huge costs. Some of the examples of American advertisements include the advertisements of Verizon phone which states that if a person has a Verizon phone, he/ she will stay closer to his family. In another advertisement, if a person is wearing a Calvin Klein Jeans, he/ she will appear to be more and more appealing. Advertising has impacted the people in both positive and a negative manner. One of the positive impacts of advertisements observed in America is the promotion of public services. With the help of advertisements, Federal government can promote different schemes launched for the purpose of welfare of the people. These social concepts can be easily understood by the common public with the help of advertisements.