近年來，奶農越來越有動力加強他們的業務，為澳大利亞建設一個改善和可持續的未來。全球乳製品行業一直在提供創造價值和增長的關鍵機遇。關鍵的願景是開展業務，使每個人都能享受到好處。為了實現這一願景，奶牛養殖業必須既負責又有競爭力。加強和維護奶牛養殖業的競爭優勢是一項持續的努力。這是在過去各項戰略的基礎上建立的，具體側重於提高經濟績效成功的主要領域。由於對整個生產過程的結果負有更大的責任，該行業經歷了根本性的轉變(Dairy Australia, 2014)。精準奶牛養殖作為一項新興的服務正在A2牛奶公司的業務中引入。
這項服務包括利用技術來測量單個動物的生產、行為和生理指標，以改進農場績效和管理策略(Dairy Australia, 2014)。並非所有這些技術都將被使用，只有一些將被使用，如牛奶成分監測，每日牛奶產量記錄，和牛奶電導率指標。奶牛養殖對澳大利亞的經濟福利有著巨大的貢獻，是政府制定的商業增長議程的重要組成部分(Le Gal et al.， 2011)。奶農肩負著規劃可持續增長的關鍵責任。他們也發揮了至關重要的作用，以看到行業的改善，在評估牛奶生產。這樣才能使澳大利亞人民享受到福利。
Since recent times, there has been an increased motivation among dairy farmers for strengthening their businesses and building an improved and sustained future for Australia. Global dairy industries have been offering crucial opportunities of value creation and growth. The key vision is to conduct operations such that benefits are enjoyed by everyone. For the achievement of this vision, dairy farming has to be responsible as well as competitive. Enhancing and defending the competitive advantage of dairy farming is a continuous effort. This is established on the basis of past strategies with specific focus upon major areas enhancing the success of economic performance. The industry has experienced a fundamental shift as there is greater responsibility for outcomes on the overall production process (Dairy Australia, 2014). As a new service, precision dairy farming is being introduced in the business of A2 Milk Company.
This service involves the utilization of technologies for measuring the production, behavioural and physiological indicators over individual animals for the improvement of farm performance and management strategies (Dairy Australia, 2014). Not all of these technologies will be used instead only some will be used such as milk component monitoring, daily milk yield recording, and milk conductivity indicators. Dairy farming has substantial contribution in the economic welfare of Australia and is an important part of the business growth agenda set by the government (Le Gal et al., 2011). Dairy farmers hold the key responsibility of planning for growth with sustainability. They also play a crucial role to see the improvement of the industry in valuing production of milk. This has to be such that benefits are enjoyed by the population of Australia.