It is thus very integral for the film and movie theatres to look for an alternative way so as to update and provide and evolved experience of theatres for their next generations who might not at all the like the idea of sitting in a chair quietly while a movie is being played in the hall. The expectation of the new generation may be quite more than what is being served in the present scenario. It is thus absolutely necessary for films to provide something which is not possible to get at home, thus the look for an interactive technology which is installed only in the theatres and can keep the young audience glued for hours is the only possible strategy to combat the present situation.
The last quarter showed the underperformance of Regal Entertainment group, one of the largest movie chains based in Knoxville, Tennessee. One of the major reasons for the same was attributed to the various weaknesses pertaining to the strategy of the company. Though the 2015, film slate can be forecasted to increase the price of Regal, but there could be various issues pertaining to the prospects which in the long run might not prove to be very positive. The company has thus decided on a unique strategy which is though innovative, but might backfire in case there are no buyers for the same. Have we ever thought of the fact that why are sodas and popcorns so expensive in the movie halls and multiplexes. The answer to this interesting question lies in the fact that this is most probably, one of the many viable business options left for the multiplexes and movie chains to survive and stay in business.