Unique manufacturing methods are one of the main key resources. Innovative employees and unique product design are the main resource for the company. The location of the company will initially be near the areas of Melbourne and Sydney. The people are aware of the environment and are more likely to test the products in these areas. The online website and the office infrastructure are the other major producer.The key partners for the company will be the
Supplier: for the production of the products, there will be the use of recycled materials from the local areas.
Distributer: the distribution of the products will be initially sent to the retail stores.
Retailer: joint partnership and sales deals agreement will be made with the retailers to showcase the product range in the shop.
Online portals: the portals for e-commerce such as Amazon will be used by the company to make initial sales pitches of the product (Abrams, 2003).
The next important factor for the company is the revenue structure and cost structure. These are explored in the following sections.
For this the revenue model that will be followed is the manufacturing model. The production of the merchandise requires materials, employees and equipment to make the products. The revenue for the product is generated by selling the finished goods to the people. These are typically sold to the retailors. The company’s cost structure is explored in the following. The cost structure would include
Product cost structure: Fixed cost for Green Baby Company is direct labor and manufacturing costs and the variable costs are the direct materials and rate wages.
Service cost structure: the administrative structure for the company and the staff wages are the services cost that the company needs to initially develop.
Marketing cost structure: are the amount of money that is invested in making sales to the product (Barringer, 2012).
The company then needs to undertake a feasibility analysis to understand if the particular market would accept the newer product range. These have been detailed in the following.