英国地理学论文代写：阿尔迪创立简介
阿尔迪成立于1913年，是一家零售商，目前在美国、英国、德国和澳大利亚拥有7000家零售店。1914年，安娜·阿尔布雷希特在德国埃森创办了这家公司。ALDI是创始人Albrecht + Discount的缩写(ALDI, 2016a)。进入英国的扩张发生在1990年(Aldi, 2016a)。Aldi的核心宗旨是为客户增加价值和质量。Aldi所做的一切都是为了让客户物有所值。通过高效率和降低成本，阿尔迪可以投资阿尔迪的最终愿景是扩大在该国各级商店的数量，然后在更大范围内为客户带来价值和质量(阿尔迪，2016a)。Aldi的商业模式包括为客户提供尽可能经济的定价策略(附录1)。Aldi鼓励客户自带购物袋或购买商务中心提供的可重复使用的购物袋。
英国地理学论文代写：阿尔迪创立简介
采用了一种新颖的小车租赁系统，减少了回收小车的劳动。商店的大小和物品是适度的，这意味着没有太多的变化。工作时间更少，包装和配送系统也以一种非常经济有效的方式创建。这确保了客户的总成本降低(Aldi, 2016b)。阿尔迪与竞争对手的不同之处在于，它在不降低产品质量的情况下采取了有竞争力的定价策略。事实上，在某些情况下，阿尔迪的产品比竞争对手的产品便宜30%。Aldi之所以能做到这一点，是因为它的业务运作非常高效。Aldi还有一个产品策略，公司90%的产品都是Aldi的专属品牌。管理供应商成本是控制产品总成本的一种方法(Lee， &Billington, 1992)。由于Aldi也是供应商，它能够向客户提供降价(Aldi, 2016b)。
英国地理学论文代写：阿尔迪创立简介
Aldi was established in the year 1913 as a retailer and has now retail outlets to the number of 7,000 stores in the United States, United Kingdom, Germany and Australia. It was initially founded by Anna Albrecht in 1914 in Essen Germany. ALDI is the acronym for the name of the founder Albrecht + Discount (Aldi, 2016a). The expansion into the United Kingdom happened in 1990 (Aldi, 2016a).Aldi’s core purpose is to increase value and quality for their customers. Everything Aldi does is focused around giving its customers value for money. Through being efficient and cutting costs Aldi can then invesAldi’s ultimate vision is to expand on the number of stores at different levels in the country and then bring value and quality to the customers on a wider scale (Aldi, 2016a). Aldi’s business model includes strategy to make pricing as economical as possible for the customer (Appendix 1). Aldi’s encourages customer to bring their own bag or buy reusable bags that the business center offers.
英国地理学论文代写：阿尔迪创立简介
An innovative cart rental system is used which reduces the labor spent in retrieving carts. Store size and the items in it are moderate, meaning there is not much variety. The operating hours are lesser and the packaging and distribution system are also created in a very cost effective way. This ensures that the overall cost to the customer is reduced (Aldi, 2016b). What distinguishes Aldi from its competitors is its competitive pricing strategy without reducing the quality of its products. In fact, in some cases Aldi’s products are 30% cheaper than those offered by its competitors. Aldi can do this because the business operates so efficiently. Also Aldi has a product strategy by which around 90 percent of the products of the company are actually exclusive brands of Aldi. Managing supplier costs would be one way to control the overall cost for a product (Lee, &Billington, 1992). Since Aldi also acts as suppliers it is able to present reduced prices to its customers (Aldi, 2016b).