新注册的域名BabyRun。ie计划很快建立一个网站，以便在网上销售童车。这款产品是专为那些想要保持健康和活跃的父母而设计的，他们不想错过和孩子在一起的时间。目标受众是爱尔兰25-30岁的女性。作为e营销计划的第一步，公司应该对整个商业环境进行分析。这里的商业环境是在线市场，公司必须在这里评估未来的机会和威胁。要做到这一点，为公司做杵分析是必不可少的。这包括分析网络市场中普遍存在的政治、经济、社会、技术、环境和法律问题，以及这些问题如何影响公司的绩效(Parker, 2014)。政治和法律因素:Baby run在网上销售产品时，必须了解政府法规受到了怎样的影响。研究政府的正式和非正式规章制度，并以此为基础，可以开始网上销售。
同时，对隐私权、电子合同、消费者权益等法律问题也进行了分析。经济因素:爱尔兰的经济发展将直接影响到婴儿的电子商务运营。国内生产总值(GDP)、汇率、利率、通货膨胀、财政和货币政策的变化将由Babyrun经常为其在线业务进行修订。社会文化因素:对目标市场及其社会文化价值进行深入分析，从而确定产品和定价策略。调查对象的年龄分布、爱尔兰女性的数量以及她们的社会行为。技术因素:公司必须对网络营销的技术更新和要求进行评估。如何通过网络进行分发，需要提前评估和计划网络工作的新方法，如电信、安全的在线支付系统等(Fritz, 2013)。环境因素:对与周围环境有关或受其影响的因素进行评价。即使在网络销售中，与网络销售相关的商业环境也是需要Baby run来考虑的。
The newly registered domain BabyRun.ie is planning to start a website soon in order to sell baby buggies online. This product is designed for parents who want to stay fit and active without missing their time with their babies. The target audience is women aged between 25-30 years in Ireland.As a preliminary step for e marketing plan, the company is supposed to do an analysis of the entire business environment. Here the business environment is online market, where the company has to assess its future opportunities and threats. To do this, it is essential to do PESTLE analysis for the company. This involves the analysis of political, economical, social, technological, environmental and legal issues prevailing in the online market and how it affects the performance of the company (Parker, 2014).Political and legal factors: Baby run has to see how government regulations are affected while selling online. The formal and informal rules and regulations of government to be studied and based on this, the online selling can be started.
The legal issues like privacy, electronic contracts, consumer rights etc. are also to be analyzed.Economic factors: The economic development in Ireland will have a direct impact on the e-commerce operations on Baby run. The changes in GDP, exchange rates, interest rates, inflation, fiscal and monetary policies are to be frequently revised by Babyrun for its online operations.Social and cultural factors: The indepth analysis of the target market and their social cultural values are to be evaluated so as to determine the product and pricing strategies. The age distribution, number of women in Ireland who are targeted and their social behaviors are to be assessed.Technological factors: The Company has to assess the technological updates and requirements in internet marketing. How distribution through online has to be conducted, the new methods of online working like telecommunications, safe online payment system etc. to be evaluated and planned in advance (Fritz, 2013).Environmental factors: The factors that are related or influenced by the nearby environment are to be evaluated. Even in the online selling, the business environment related to online selling is to be considered by Baby run.