25/01/2019

英国法学论文代写:改变消费者行为的关键

英国法学论文代写:改变消费者行为的关键

这些变量也会对消费者行为产生影响。改变消费者行为的几个关键的个人变量是:年龄、职业、金钱状况、生活方式、个性和自我概念(Lehman and Geller, 2012)。年龄被定义为生产水平和生命周期,可以给消费者的购买行为带来巨大的变化。很明显,随着时间的推移,消费者会改变购买商品和服务的习惯。一个家庭的生命周期包含许多不同的点,如年轻未婚的点、已婚的点、同居的点等等,这些点支持营销团队为每个阶段创建合适的项目(Penn, 2010)。购买者的职业对其购买行为有很大的影响。例如,一家公司的首席执行官会花钱买职业装,而同一家公司的低级职员会花钱买粗制滥造的衣服。货币环境是消费者的经济地位,它会给消费者的购买行为带来巨大的变化。

英国法学论文代写:改变消费者行为的关键
如果买家的收入很高,他就会购买更奢华的东西。另一方面,任何收入较低的人都会购买经济实惠的东西。生活方式是影响消费者购买行为的一个更为重要的组成部分。它是指任何人生活在一个社区并与他/她的环境相互作用的方式。它是由购物者的意识、评估、实践等决定的,概述了他在地球上的全部执行和协作方式。身份因人而异,因场合而异,因地点而异。因此,它具有操纵购物者购物行为的能力。个性不是一个人穿着的方式(海曼和艾瑞里,2010);在某种程度上,它是一个人在各种情况下行为的总和。它具有多种属性,例如优势、活力、勇气等,可以用来决定特定项目或服务的客户行为。

英国法学论文代写:改变消费者行为的关键

These variables too can have an impact on the consumer behaviour. A few of the crucial personal variables that bring change in the consumer behaviour are: Age, profession, monetary state, way of life, individuality and self concepts (Lehman and Geller, 2012). The age is defined as mturity level and life-cycle can bring huge changes in the consumer purchasing behaviour. It is apparent that the consumers modify the buying habit of merchandise and services as the time goes by. Life-cycle of a family involves various points like youthful unmarried ones, married people and live-in relationships and so forth which support the marketing teams to create suitable items for every phase (Penn, 2010).The profession of a buyer has huge effect on his purchase behaviour. For example, in case a CEO of a firm will spend money for professional clothes, though a low level employee in the identical firm will spend for rough job outfits.Monetary circumstance is the consumer’s pecuniary position which can bring huge change to his purchase behaviour.

英国法学论文代写:改变消费者行为的关键
If the earnings of buyer are big, then he will shop for more lavish stuff. On the other hand, anyone having less earnings will shop for economical stuff.Way of life is a more important component that has an impact on the consumer purchase behaviour. It is the manner in which anyone lives in a community and interacts with his/her environment. It is decided by shopper’s awareness, estimations, practices etc. and outlines his full way of performing and collaborating on the earth. Identity varies from one person to the other, one occasion to the other and one location to the other. Accordingly, it has a power to manipulate the shopping behaviour of shoppers. Personality is not the way in which an individual dresses in (Heyman and Ariely, 2010); to a certain extent, it is the whole of conduct of a person in various situations. It has diverse attributes, for example, predominance, dynamism, courage etc. which can be used in deciding the customer behaviour for specific items or services.

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