In the case of startup companies, the resources will be limited. The company needs to focus on innovative ways to connect with the consumers. The company needs to ensure that there is integration between the employees and the workers. For this a straightforward social media policy will be followed by the company. The company will describe to the chains about the various avenues of the social media channels. Some of the social media channels that will be utilized by the company are explored in the following.
In this portal, the employees will be allowed to liaise with the consumers. There will be scope for the employees to understand the consumers. There can be fostering of a shared vision for the employees. The company will seek to establish a strong online presence and enhance reputation (Evans, 2010). There will be online campaigns for the sustainability efforts and the process of operation of the company will be made transparent.
For Green Baby Company, there will be brand-appropriate video content. Added to this, there will be purchasing of the keywords to improve the search engine results of the company (Tuten and Solomon, 2014).
The company will have conversation posts that will be linked to increase the press release and increase the relevant third-party content. These conversations will be the actual documentation of the events between the consumers and the employees in the store. A transparent and accountability can be maintained in this process.
In the current globalized world, the people are inundated with choices in the retail sector. One of the ways in which the companies can remain relevant is by customization (Morris, Schindehutte, and Allen, 2005)
The next important channel of communication would be through integrated marketing communication. The expansion of the modern and traditional marketing communication is based on the optimization of developing a consisten message that is focused on conveying the brand persona to the stakeholders of the company. There must be coupling of various means of communication.