One of the fundamental ways in which a business would succeed is ensuring that they have the appropriate vision and mission statement. This is explained as an inception step in this analysis. The vision statement for the company is that there must be continual healthier food options being developed in the society and sustenance of the local producers needs to be maintained. The mission statement for the newer company is development of the society by ensuring quality in the food products.The target markets are the individuals who are looking for quality and value. The individuals are looking for ways to increase the consumer segments. The consumer segments are the people who are conscious about the local community development and these different value propositions cause the people to be interested in the product.
In 2010, a research report alluded that the global market for organic food and beverages has changed considerably. The typical growth rate was 20 to 30% in the organic food sales in the US. It is safe that the organic food is past the state of being just a popularity contest (Schaper, 2016). The hard patrons are the customers and the future of the industry is found to be nebulous. The organic food is considered to be healthy by some people. There are many benefits in the retail food sector. Currently, the appeal is narrow and prices are considered to be narrow. There are many ways in which the natural and the organic foods have long shelf tenure. The critics of the organic food allude that it is a gourmet treat for the rich. This can be changed. The food that would be given to the people would be affordable and would have reached the consumer.
For any marketing plan, the most important aspect is the development of particular goals. The marketing goal for this segment is to make the product known to the people. The particular marketing company would be named “Genuine Local Foods” company. The goal is to make the people aware of the product range and create a persona that the people would need the product and would use the product range. The marketing channels and the ways to improve the customer relationship market are detailed.