PESTEL Analysis: In order to conduct the external environment scanning of Nestle, the PESTEL analysis is executed below。Political factors：Political factors are related to the consent of the political parties that are ruling the country。Each party has their certain rules. These rules are implemented on the industries so that the better conditions could be created into the environment. All the political rules such as the taxation policies of the UK are welcomed by Nestle. Nestle pays the tax on the product they have sold in the country. Besides this, it also maintains the quality of the product by providing the seal of the guarantee (rules imposed by the government of UK for the food industry so that the consumers could trust the brand and a measures of the good quality could be provided to them) (Cravens and Piercy, 2016).
Economical factors: The economic factors are connected to the economy of the country. The economy of UK is different from the other countries. Thus, in UK Nestle works on the different economic policies that targets the different market. Setting the price of the Nestle was an important decision for the company Nestle that strategized the inflation rate and the buying power of the UK (Chaffey, Ellis-Chadwick and Johnston, 2016). An analysis report has been created by Nestle so that the company could get the knowledge of the inflation rate and different levels of population income of UK.
Social factors: Nestle shares the right values, beliefs and the norms toward the targeted segment of UK. By focusing on the social perspective, Nestle is very much able to understand the concept of consumerism. As the people of UK are very much concerned about their health in this way, Nestle was introduced to help them in getting the healthy lifestyle.
Technological factors: The technology has improved in all the way. Nestle has use the technology of database management and the internet where the Nestle maintains the information of the customers such as their interest, numbers so that the product could be reached to them (Bradley, 2015). In addition, the internet is also used by Nestle for the marketing purpose.
Environmental factors: Nestle is also very concerned about following the environment rules in order that the environment of UK could not be destroyed by the policies of the company. Nestle is involved in the social contribution where it follows the processes like recycling etc.
Legal factors: The legal environment of UK is very much strict. Nestle uses the rules of the legal environment ro meet the demands (Crossan, Fry and Killing, 2014). Nestle follows the health and safety policy of the legal environment of UK, then it has to provide the amenities to the employees so that a better environment could be provided to them along with the customers.