The fashion retail industry in UK is very dynamic in nature and is greatly influenced by global market trends. It is primarily brand driven and works according to the seasonal trends prevailing in market (Britain.experian.com)The data shows that the Fashion Retail Market in UK is primarily dominated by women’s wear which is more than half of the total market size. ZARA is one of the leading clothing & accessories retail based in Arteixo, Galicia, Spain. It has put forward various latest designs, vivacious trends, and finer touch in the fashion apparel market worldwide by providing tastefully designed outfits at reasonable prices for middle and upper middle income group (Mihm, 2010). Zara penetrates into the market of fashion very quickly due to its affordable, trendy and innovative range of fashion accessories and clothing. Significant review of the advertisement by the brand depicts the message script of appealing, stylish and trendy clothing for price conscious, trend setting and more sensitive young market which it targets. The product portfolio of these brands targets a wide range of fashion accessories and clothing collections marketed at pretty, trendy and young women who love to be well dressed in every season and at every place or occasion, etc.
These brands generate a variety of cotton tops which are lightweight and shirts with comfortable shorts of cotton twill, linen blazers and cropped linen pant. Targeted customer’s features include elegance, glamour, feminism, seductiveness and playfulness.Majority of the customers wish to hang out with their friends, colleagues, etc. in the weekends and love to adventure with the style and attitude. Few customers may emphasize the good fitting, few as a comfort fitting; few people are obsessed regarding the cost, quality and brand of the accessories. Brands like Zara fit in this segmented market by offering these customers with outfits they like and various trendy, different fitting clothing and accessories in order to provide a cutting edge products based on fashion and retail. These companies also offer dynamic hot trends adopted by various customer bases and offer their marvelous collection available quickly in the stores as well as online on their websites.