In terms of aesthetic influences, it will be possible to talk about different social, political and technological contributions to its aesthetics. This section considers the social element of the industrial revolution, the early twentieth century art movement and the political nature of the times to present why graphic designs such as the Josef Muller Brockmann’s grid came into existence.
The Industrial revolutions could be said to be the beginning of the art movement. This was the time that the world moved from a more capital based economy of the past to a mass-producing economy that aimed at controlling costs for everybody. Graphic design was used in these times extensively, but then it was not termed as such. For instance, the messages, posters and leaves sent out to people who can read by businesses, or event presenters were seen to have different kinds of advertising information on them. This information existed in the form of engravings, time tables, poster borders and many more. The designs at those times were more competitive and this led to picture styles and different forms of typefaces as well. Highly skilled painters were employed for this purpose. The form of function as identified in the work of Morris and the Art and Crafts movement was considered as being entwined, and this then led to much revaluation of the graphic design forms that were used in the times of the industrial revolution.
The early twentieth century art movement was seen to combine the elements of futurism, Dadaism, surrealism and many more. Much of the artists during the post industrialist period and the industrialist period were seen to focus on how to express communication in a much faster way. The traditional print way when it came to their displays was not really aesthetic. For the purpose of communication, they were not considered unique. Better connect with their viewers was achieved when print tradition was broken. Print and other information were presented in abstracted letter forms. They were drawn instead of being typewritten. These designs were curved and were of various styles and sizes. Spaces were redefined by the art works in futurism and Dadaism and in a similar way, and space was redefined for the presentation of textual information as well. Stijl, Bauhaus, and Herbert Bayer were some of the more influential people in this context.
The post war period and even during the times of world wars, there was more focus on expressing oneself in short and symbolic paintings and art works and the graphic design element here were useful. For instance, when representing the flag and representing patriotism and even feminist attitudes during the context of war, graphic designs came into existence.