英国会计学论文代写-品牌战略的先发优势

17 10月 英国会计学论文代写-品牌战略的先发优势

本文主要讲的是品牌战略的先发优势,对先行者的品牌定位和细分策略将帮助他们定义市场对产品的期望。他们创造了初级需求,这也可以作为第二或第三推动者的优势,因为一旦创造了需求,就需要更多的产品。另一方面,可以通过专利保护的方式来保护技术领先地位不受下一层次竞争者的侵犯。价值链战略是先发优势的一部分,因为公司可以塑造其产品的采购或分销方式。然而,第二和第三个移动者可以从第一个移动者那里学习他们的策略并模仿他们。本篇英国会计学论文代写文章由英国论文人EducationRen教育网整理,供大家参考阅读。

Brand positioning and segmentation strategy for the first mover will help them define market expectations for product just the way they want it. They create primary demand and this could also serve as advantage for second movers or third movers, because once demand is created, more products would be needed. Technological leadership on the other hand could be protected from next level movers by means of patent protection. Value chain strategies are part of first mover advantages as the company could shape the way that it wants its product to be sourced or distributed. However, second and third movers could learn their strategies from the first mover and mimic them.
Establishing higher switching costs would be helpful for the first mover.
Economies of scale is something that is more of an advantage for any internationalizing firm and need not necessarily be first mover advantage.
Superior customer value can be a first mover advantage. However, these can also be second and third mover advantage.
Financial, customer, internal business processes and learning are the strategic components of the balanced score card. In terms of the financial measure, Arthur’s way is focused on cost saving and hence could be said to have planned well. However, it did not do well financially. In terms of the customer, Arthur did not study customer’s needs better. In terms of the internal business processes, it could be said that Arthur has indeed planned for an optimized way to conduct business.
In ripple marketing, a seed is planted, and slowly the idea spreads across to consumers. Ripples have to be recognized by marketers in order to stay abreast of their own product marketing. However, it does not mean that marketers need not start their own ripples.
In fact, in more current marketing environments, marketers create ripple effects for products and services as a form of their own marketing. The ripple effect spreads across consumer segments and hence this creates more exposure for the brand. An important element to understand here is that the same ripple effect which could be positive for a brand could be created intentionally or unintentionally. When created unintentionally if the effect is adverse for the brand, then marketers will have to act on it.

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