The study aims to analyze the various effective and efficient practices of E-marketing that contributes in the success of Hotel Holiday Inn. The research will be an explanatory, descriptive and qualitative by nature. With this research the aim will be to study and explain the observable facts related to social media strategies in increasing the growth and success of Hotel Holiday Inn in UK. The study covers the advantages and challenges of e-marketing and Hotel Holiday Inn. At the end a review of models and tools of e-marketing tools will also be performed. The use of various theories such as the Marketing Theory of 4Rs, the Marketing Theory of 4Cs, the Marketing Theory of 4Ps and SWOT Analysis of Hospitality industry will be used for critically evaluating the importance of social media in hospitality industry. The research will be conducted through both primary and secondary sources about the development of social media in the field of hospitality industry, further research will also be done on the various E-marketing channels that are implemented in the hospitality industry and lastly discussions will also be made on the development trends of E-marketing that took place in the hospitality industry.
The research methods worked according to the pre-defined objectives of the research. Qualitative approach was used for exploring the ways and strategies adopted by the hotel in the academic literature for marketing the organization among the customers. The secondary data helped in the identification of current and potential business opportunities for the hotel through the various social media platforms. For secondary data collection an analysis of academic literature was also done. This analysis of academic literature helped in the identification of the various factors for determining the behaviour and perception of consumers towards the social media. The methods were used for developing best practices of social media strategies framework which are helpful in comparative content analysis of hotel industry academic literature.The major strengths and weaknesses of social media marketing prevailing in the hospitality industry will also be explored during the dissertation. Lastly, the position of social media marketing in the hospitality industry will also be verified after discussion. The planning related to e-marketing strategies is concerned with a logical sequencing of business activities or a series of business activities that will lead towards the formation of marketing objectives and then the execution plans necessary for achieving those objectives.