英国论文查重:探讨网络营销的发展趋势

29 5月 英国论文查重:探讨网络营销的发展趋势

英国论文查重:探讨网络营销的发展趋势

本研究旨在分析各种有效和高效的网络营销实践,有助于酒店假日酒店的成功。研究将是解释性、描述性和定性的。本研究的目的是研究和解释社交媒体策略在促进英国假日酒店增长和成功方面的可观察事实。本研究涵盖了网络营销和酒店假日酒店的优势和挑战。最后对电子营销工具的模型和工具进行了回顾。运用4Rs的市场营销理论、4Cs的市场营销理论、4Ps的市场营销理论、酒店业的SWOT分析等多种理论,批判性地评价社交媒体在酒店业中的重要性。研究将通过初级和二级渠道关于社会媒体领域的发展的酒店行业,也将进一步研究各种营销渠道在酒店业中实现最后的讨论也将对网络营销的发展趋势,发生在酒店业。
研究方法按照预先确定的研究目标进行。定性的方法被用来探索酒店在学术文献中为在顾客中营销组织所采用的方法和策略。辅助数据帮助酒店通过各种社交媒体平台识别当前和潜在的商业机会。对二级数据收集也进行了学术文献分析。这种对学术文献的分析有助于确定决定消费者对社交媒体的行为和看法的各种因素。这些方法被用于开发社交媒体策略框架的最佳实践,有助于对酒店业学术文献的内容进行比较分析。本文还将探讨酒店行业社交媒体营销的主要优势和劣势。最后,通过讨论来验证社交媒体营销在酒店行业中的地位。与电子营销策略相关的规划涉及到业务活动的逻辑顺序或一系列业务活动,这些活动将导致营销目标的形成,然后是实现这些目标所需的执行计划。

英国论文查重:探讨网络营销的发展趋势

The study aims to analyze the various effective and efficient practices of E-marketing that contributes in the success of Hotel Holiday Inn. The research will be an explanatory, descriptive and qualitative by nature. With this research the aim will be to study and explain the observable facts related to social media strategies in increasing the growth and success of Hotel Holiday Inn in UK. The study covers the advantages and challenges of e-marketing and Hotel Holiday Inn. At the end a review of models and tools of e-marketing tools will also be performed. The use of various theories such as the Marketing Theory of 4Rs, the Marketing Theory of 4Cs, the Marketing Theory of 4Ps and SWOT Analysis of Hospitality industry will be used for critically evaluating the importance of social media in hospitality industry. The research will be conducted through both primary and secondary sources about the development of social media in the field of hospitality industry, further research will also be done on the various E-marketing channels that are implemented in the hospitality industry and lastly discussions will also be made on the development trends of E-marketing that took place in the hospitality industry.
The research methods worked according to the pre-defined objectives of the research. Qualitative approach was used for exploring the ways and strategies adopted by the hotel in the academic literature for marketing the organization among the customers. The secondary data helped in the identification of current and potential business opportunities for the hotel through the various social media platforms. For secondary data collection an analysis of academic literature was also done. This analysis of academic literature helped in the identification of the various factors for determining the behaviour and perception of consumers towards the social media. The methods were used for developing best practices of social media strategies framework which are helpful in comparative content analysis of hotel industry academic literature.The major strengths and weaknesses of social media marketing prevailing in the hospitality industry will also be explored during the dissertation. Lastly, the position of social media marketing in the hospitality industry will also be verified after discussion. The planning related to e-marketing strategies is concerned with a logical sequencing of business activities or a series of business activities that will lead towards the formation of marketing objectives and then the execution plans necessary for achieving those objectives.